Propanol (Isopropanol & N-Propanol) Market Positioning, Pricing Strategy, Brand Strategy by Key Players: Royal Dutch Shell, The Dow Chemical Company, ExxonMobil Chemical Company, Sasol and More

Propanol is a colorlessvariety of alcohol primarily available in the form of its two major isomers: isopropanol and n-propanol or 1-propanol. Isopropanol and n-propanol are mainly used as a chemical solvent in various industrial applications. The aim of the report is to analyze the present and projected future trends of the global propanol market, as the demand for the product is expected to rise.

The analysis provides an understanding of the market potential in various industry applications. The study focuses on the opportunities in emerging global economies so that companies can strategically make region specific plans and gain a competitive frame of reference.

Competitive Landscape:

The major players dominating the global propanol market are Royal Dutch Shell Plc, The Dow Chemical Company, ExxonMobil Chemical Company, Sasol Limited, BASF SE, Eastman Chemical Company, Mitsui Chemicals, Inc. and LG Chem. Ltd. In December 2012, Dow Chemical Company launched its AB (2-Amino-1-butanol), a primary amino alcohol used in the production of pharmaceutical intermediates.

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Pharmaceutical and cosmetic industries are witnessing a magnificent growth worldwide due to rising global population and changing life style in developing countries. Since propanol is an important raw material for the aforementioned industries, the propanol market is expected to surge.

However, since it is a highly flammable and volatile substance, propanol manufacturers and distributors are facing stringent government-imposed regulations regarding treatment and storage of the compound. Additionally, the fluctuation in the price of raw materials also hinders the market growth. Asia Pacific region exhibits tremendous opportunity due to rising demand for isopropanol in the region.

Application Market Analysis:

Based on application, the market is segmented into n-propyl acetate, direct solvents, n-propylamines, glycol ethers and others. Having excellent characteristics such as less volatility, pure, clear, polar, mobile, water solubility, and mild odor, propanol is largely used as a direct solvent in various industrial applications.
Geography Market Analysis:

Based on geography, the market is segmented into North America, Europe, Asia-pacific and LAMEA. North America holds the largest market share as giant players in the pharmaceutical industries in the United States widely use propanol as rubbing alcohol in their manufacturing processes.

High Level Analysis:

The global chemical market is growing at a rapid rate. The driving and restraining factors for this market is strategically dealt with in this analysis with emphasis is laid on its growth opportunities. The global market is analyzed using Porter’s Five Force Model, which assists stakeholders in understanding the bargaining power of buyers & suppliers, threat of new entrants and competitive rivalry. As the product is primarily used in industrial applications, such as pharmaceuticals, coating, painting and ink industries, the customer/buyer is highly educated and price sensitive.

Therefore, the supplier has low bargaining power while the buyer enjoys high bargaining power. Due to difficulties in production and distribution in terms of stringent government/environmental regulations and volatility of raw material price, the threat of new entrants would be low. Additionally, since it is a rapidly growing industry, the intensity of rivalry would be minimal in the global propanol market. The study also includes a value chain analysis for optimum understanding of key players in the supply chain.

KEY BENEFITS:

• The analysis helps in understanding the strategies adopted by various companies for the growth of the market
• The conditions of the propanol market across all the geographic regions is comprehensively analyzed
• Porter’s Five Forces Model gives a in-depth analysis of bargaining power of buyers & suppliers, threat of new entrants & substitutes and competition amongst the key market players
• The drivers and restraints of this market are systematically analyzed and significant attention is paid to the present opportunities in this market
• The value chain analysis offers key insights into the stake holders of this market.

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