Black Friday in the UK-2019 by Aldi, Amazon, AO, AO.com, Argos, ASDA, Tesco, ASOS, B&M, Boohoo.com, Boots, Co-op, Debenhams, Dixons Carphone, GAME, Iceland, IKEA, John Lewis, Lidl, M&S, Morrisons, New Look, Next, Sainsbury’s, Smyths Toys, Superdrug

"Black Friday in the UK - 2018", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Black Friday The report analyses the market, the major players, the main trends, and consumer attitudes.

Scope:
- Black Friday has become an established event in the shopping calendar, with 99.0% of consumers stating they are familiar with the term “Black Friday”. This
- year penetration was up on 2017, with 52.7% of consumers purchasing during the period.
- Majority of Black Friday spend is online, with Amazon being the star performer this year.
- Consumers spent more on treats for themselves and others.

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Reasons to buy:
- Use our in-depth consumer insight to learn which categories within Black Friday are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and interesting product ranges in order to maximise sales potential.
- Use our in-depth analysis to understand which retailers are leading in certain product categories and why.
- Use our average spend data to understand how much consumers are prepared to pay in each product category.

Key Players:
• Aldi
• Amazon
• AO
• AO.com
• Argos
• ASDA
• ASOS
• B&M
• Boohoo.com
• Boots
• Co-op
• Debenhams
• Dixons Carphone
• GAME
• Home Bargains
• House of Fraser
• Iceland
• IKEA
• John Lewis
• Lidl
• M&S
• Morrisons
• New Look
• Next
• Sainsbury’s
• Smyths Toys
• Superdrug
• Tesco
• The Entertainer
• The Range
• The Works
• TK Maxx
• Topshop
• Very.co.uk
• Waitrose
• WH Smith
• Wilko

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Key Points from TOC:
THE KEY FINDINGS
The Key Findings
Black Friday has a growing impact on when consumers purchase in Q4, shifting sales patterns
Majority of Black Friday spend is online, with Amazon being the star performer
Consumers spent more on treats for themselves and others
Trend insight - stores
Trend insight - social media
Trend insight - online
Trend insight - anti Black Friday
CONSUMER ATTITUDES
Key findings
Black Friday shopper penetration
Black Friday awareness
Black Friday participation
Barriers to purchase
Financial wellbeing
Black Friday spending
Financing spending
Purchasing dates
Impact of timing
Impact of Christmas spend
Purchasing recipients
Research
Retailer promotions
Consumer attitudes to deals
Percentage of online spend
Consumer preferences
Consumer expectations
Black Friday statements
Retailer ratings - grocers
Retailer ratings - non-food retailers
ELECTRICALS & TECHNOLOGY
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Spending
Retailer used
Buying dynamics
Amazon electricals
FASHION & BEAUTY
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Spending
Retailer used
Buying dynamics
Fashion & Beauty statements
ENTERTAINMENT & LEISURE
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Spending
Retailer used
Buying dynamics
HOMEWARES, FURNITURE & DIY
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Spending
Retailer used
Buying dynamics
SPECIALTY FOOD & DRINK
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Spending
Retailer used
Buying dynamics
MISCELLANEOUS PRODUCTS
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Spending
Retailer used
Buying dynamics
METHODOLOGY
Technical details: consumer survey work

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