Augmented Reality and Virtual Reality Market 2019 Global Key Players: Blippar.com, Google LLC, Wikitude GmbH, Microsoft Corporation, Samsung Group

Market Synopsis:
As per Market Research Future (MRFR)’s analysis, the global augmented reality and virtual reality market are expected to thrive exceptionally at an exponential CAGR of 73.3%during the forecast period 2018 to 2025. The report also suggests that the market value is likely to touch USD 767.67 Bn towards the end of the assessment period. The technology focuses on enhancing the individual experience for achieving the customer-oriented goals of the organization. This, in turn, has paved its way across different industry verticals such as tourism, media, entertainment, etc. The adoption of augmented reality and virtual reality for marketing is likely to drive the growth of the augmented reality and virtual reality market in the forthcoming years.

The boom witnessed in the video gaming industry is anticipated to capitalize on the expansion of the Augmented Reality and Virtual Reality Market in the upcoming years. Furthermore, the market penetration of head-mounted displays is expected to catapult the demand for technology in the gaming industry.

The thriving tourism is industry is leveraging augmented reality and virtual reality for attracting a larger customer base. This, in turn, is poised to influence the proliferation of the augmented reality and virtual reality market positively through the review period. The services sector is witnessing stellar growth globally. The integration of the technology in the services sector for enhancing performance is presumed to expedite the expansion of the augmented reality and virtual reality market in the foreseeable future.

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Competitive Dashboard:
Some of the major players profiled for the market share analysis are Microsoft Corporation, Google LLC, Blippar.com, Augmented Pixels Inc., HP Inc., DAQRI LLC, EON Reality Inc., Wikitude GmbH, Zapper Limited, Terminal Eleven (SkyView), awe.org Pty Ltd., Facebook Inc., Samsung Group, Virtalis Limited, and Sony Corporation.

Market Segmentation:
On the basis of product type, the global augmented reality and virtual reality market have been segmented into non-immersive systems, semi-immersive projection system, and fully-immersive head mounted systems. Among these, the non-immersive segment is expected to gain much popularity in the upcoming years and dominate the largest share of the global market.

On the basis of application, the global augmented reality, and virtual reality market has been segmented into education & training, video games, media, tourism, and social media. Among these, the video games segment is presently leading the market growth. However, the education & training segment is touted to trail the leading segment closely and exhibit tremendous potential for growth and development through the assessment period.

Regional Analysis:
The global augmented reality and virtual reality market, by region, has been segmented into the U.S., Europe, China, Japan, South East Asia, and Central & South America. The U.S. is a pioneer in the augmented reality and virtual reality market owing to the first-hand experience in the technology. The presence of key players such as Facebook, Google, Microsoft, etc. is poised to expedite the growth of the market over the next few years.

China, which is placed at the second spot currently, is expected to grow substantially over the next few years. However, Europe is touted to overcome China’s augmented reality and virtual reality market and exhibit a drastic rise in the CAGR DURING THE FORECAST PERIOD.

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Industry News:
In February 2019, National Eye Institute, the U.S., has announced the funding of the clinical trial of NGoggle, a virtual reality device, which is tested for the detection of glaucoma.

In February 2019, Sachin Tendulkar, a globally acclaimed retired Indian cricket player, has unveiled Sachin Saga multiplayer virtual reality game and Sachin Saga VR Limited Edition headset.

In January 2019, 42Gears Mobility Systems, a pioneer in UEM solution provider, has announced the release of 'SureMDM - VR,' the Virtual Reality Device Management Solution.

In January 2019, Apple, an American multinational technology company, has announced its plan of supercharging its Augmented Reality Ambitions for iPads and iPhones.
In January 2019, Facebook, an American online social media and social networking service company, has announced the restructuring of augmented reality glasses division as the launch date gets closer.

In January 2019, Lyft, an on-demand transportation company, has proposed the patent of an augmented reality system for improving the passenger pickup process.

Analysis Period:
• Base Year - 2017
• Projection Period - From 2018 to 2025
• Market Denomination - USD Million
• Conversion Rate - Considered as per the respective financial years

Table of Contents
1 Market Introduction
1.1 Introduction
1.2 Scope of Study
1.2.1 Research objective
1.2.2 Assumptions
1.2.3 Limitations
1.3 Market Structure
2 Research Methodology
2.1 Research Industrial Analytics
2.2 Primary Research
2.3 Secondary Research
2.4 Forecast Model
2.4.1 Market Data Collection, Analysis & Forecast
2.4.2 Market Size Estimation
Continued…

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List of Table
Table 1 Market Synopsis
Table 2 List of Assumptions
Table 3 Global Augmented Reality And Virtual Reality Market, By Product Type, 2013–2025 (Usd Billion)
Table 4 Global Augmented Reality And Virtual Reality Market, By Application, 2013–2025 (Usd Billion)
Table 5 Global Augmented Reality And Virtual Reality Market, By Region, 2013–2025 (Usd Billion)
Continued…

List of Figure
Figure 1 Global Augmented Reality and Virtual Reality, Market Outlook 2013-2025
Figure 2 Global Augmented Reality and Virtual Reality Market: Market Structure
Figure 3 Global Augmented Reality and Virtual Reality Revenue (Usd Billion) Comparison, By Regions (2013 Vs 2017 Vs 2022 Vs 2025)
Figure 4 Global Augmented Reality And Virtual Reality, Market Growth Rate by Region (2014-2025)
Figure 5 Global Augmented Reality And Virtual Reality, Market Share (2013 Vs 2017 Vs 2025)
Continued...

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