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Marco Reversible Pumps & Boat Horns Introduced to US Market via HTML5 Portal by Miami Web Designer

01-17-2011 01:41 PM CET | Business, Economy, Finances, Banking & Insurance

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Despite the economic downturn, reports that final numbers tallied from a recent international boating showcase in Fort Lauderdale FL reflected an increase in attendance as well as exhibitors and--even better for the boating industry--an uptick in product orders as well. "There may not be a big jump in new boat sales figures," said Brian Cunningham of Vero Marine Center, "but the industry has seen an increase [in] outfitting boats with new electronics and accessories." And looking to expand their share of that market, Mate USA has just launched a new "Web 3.0" website,, to promote the Marco line of reversible gear pumps, air and electric boat horns and hailers.

Mate USA (a.k.a. the MATE Group) is a recently-formed consortium of two Italian manufacturers: Marco SpA and Tessilmare SRL. Widely recognized and respected in Europe for more than 25 years, Marco is a leading producer of an extensive and innovative line of gear pumps and horns for marine and industrial applications. And according to Marco's General Manager Giovanni Franceschini, "The U.S. market is a significant part of our business growth plans. Our challenge, however, is that we have great products but little exposure in the Americas. Our semantically-targeted website was specifically designed to change that, and we expect 2011 to be a banner year for our company and our partners."

That sentiment is echoed by Jeff Gutterman of GSW & Associates, who stated "We are truly excited by the market opportunities the Marco product lines offer. The E-Series electronic sensor gear pumps are state-of-the-art and completely new to the marine market. The Hurricane Horn is also a great value and a unique product: No one else offers such a compact one-piece air horn." On the industrial side, Chuck Hixon of Clark Solutions went on to say "These pumps have been used in a variety of applications--coolant circulation, oil change, diesel transfer, and fuel polishing--with exceptional performance and results. We are enthused to start 2011 as an industrial distributor for Marco pumps."

As with sister site recently launched to promote the Tessilmare product line to the American boating market--Mate USA marketing rep and Frontier Sales & Marketing President Jim Gerum relied on Miami web designer Bruce Arnold's to design and develop Designed to take full advantage of the ongoing Semantic Web initiative, developed using PHP for the LAMP platform, and consisting entirely of Flash-free tableless HTML5/CSS3 source, every web page on the site passes all seven tests of "Web 3.0 Readiness". These include not only basic tests of W3C compliance as to content (HTML5) and format (CSS3) but also behavior (Unobtrusive Javascript), accessibility (WAI/WCAG/Section 508), semantics (e.g. search-friendliness), syndication (RSS) and links (URLs). Primary navigation is Javascript-free CSS, custom jQuery programming powers page load and unload animation, and user experience is enhanced via embedded marine industry newsfeeds, boating twitter and social media integration.

Equally significant is that every web page at has been verified accessible using not only the latest versions of the five major web browsers (Firefox, Internet Explorer, Chrome, Opera and Safari) but also by Flash-free HTML5 user agents like the iPad tablet computer, which Apple projects will represent a user base of over 70 million by year-end. According to Jim Gerum:

"We understand that web technology is constantly changing. The new iPad has changed the way we view a portable device and may soon obsolete the traditional laptop or notebook computer for many applications. Thanks to Bruce Arnold, both of our new websites are iPad-Ready as well as Web 3.0-Ready, which assures us of broad accessibility as well as high visibility over time."

About is the U.S. market sales and distribution portal for the innovative and high-quality Marco line of marine and industrial gear pumps (including the "E" series electronic sensor pumps, reversible gear pumps, diesel fuel transfer systems, oil change systems, fuel polishing pumps, and water pumps and washdown systems), horns (including air horns and electric horns) and hailers. Based in Italy, Marco is a member of the MATE Group.


Miami web designer Bruce Arnold's and represent a Semantic Web design and Web 3.0 front-end development boutique that delivers search optimized, tableless, W3C validated and WAI/WCAG compliant HTML5/CSS3 source with Unobtrusive Javascript/jQuery/Ajax and VA4Most.js HTML5 video/audio. Maximum ROI is assured by a methodology that encompasses both search marketing and social media.
Attn: Bruce Arnold
247 SW 8th Street
Miami FL 33130

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