Flagler Hospital Bariatric
Flagler wanted to increase attendance at their informational seminars throughout Florida to drive new patient surgeries up. The primary challenge was to cut their marketing and advertising costs substantially by using social media strategies in place of TV and billboard ads.
Objectives Of Campaign:
• Increase online participation to grow brand awareness
• Increase the number of attendees to their free seminars.
• Increase new patient surgeries to increase revenues.
• Increase customer loyalty and customer service.
• Increasing fan counts/participation on Facebook.
XE Corporation formulated a comprehensive social media campaign that utilized offline and online tactics to create buzz around their brand, establish an on-going conversation around their services and engage members of their community to refer their friends to attend Bariatric seminars and then become new patients of Flagler.
Tactic #1: Online Surveys
We created a 10 question online survey. Then emailed it to past patients to learn more about their experience and what they would like to see Flagler Bariatric do to increase the propensity that they would stay engaged in the Flagler brand and refer others to become patients. We then used this data to help us further develop our strategic plan. Without this tactic we would not have been as successful. The participants told us what they truly expected and wanted from us to increase their chances to help us succeed with this campaign.
Tactic #2: Launch a Referral-Based Giveaway
Created a referral-based Wii Fit Giveaway requiring entrants to “like” the Facebook page and refer a friend to attend one of the Free Seminars held by Flagler Bariatric. This was our main “Call To Action.” We built a database of people who referred their friends and the names of the people they referred to give us a valuable list of contacts we considered highly engaged and potential advocates for the Flagler brand in the future. We also leveraged this “Giveaway” on Twitter and other social networks on a daily basis to build traffic to the Flagler website and the Facebook page.
Tactic #3: Customize Facebook Landing Page and Contest Page
Re-branding of the Facebook page via landing pages and other customization to better control the experience for users.
Tactic #4: Create Online Invitations for Events
Promotion of Flagler Bariatric Events using social networks to gain more attendance and reach them where they were online and not force them to go back to the main website to learn more about Flagler events.
Tactic #5: Fan-Favorite Recipe Module on Website
Creation of Fan-Generated “Menus”, where current and past bariatric patients shared their favorite recipes/meals with others.
Tactic #6: “Spotlight Fan” Facebook Contest
Patient submitted Before & After pictures as part of “Spotlight Fan” Facebook Contest to increase support and conversation among fan community.
• Cut their marketing costs by 93% by switching from traditional media to social media.
• Increased Facebook Fan Page conversation by 5 times
• Increased visits to the Facebook Fan Page by 400%
• 30% participation rate with online survey after 5 weeks
• Using “crowdsourcing” from survey – it helped Flagler decide on the next Facebook patient appreciation campaign – Giveaway a year’s supply of custom vitamins and supplements
• Recruited dozens of volunteer advocates to be community leaders online to help promote Flagler with others online to gain online market share of the conversations around Bariatrics.
• Produced dozens of new qualified leads to attend the free seminars
• Leads estimated at a 75% conversion rate to new patients
Flagler Hospital is located in St. Augustine, FL. This particular campaign was aimed at the section of the hospital that is focused on bariatrics.
130 South Orange Ave, Suite 150
Orlando, FL 32801
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Flagler Hospital Bariatric here
News-ID: 158332 • Views: 1626
More Releases for Flagler
North Florida Land Trust welcomes new members to the board of directors
Jacksonville, Fla., July 11, 2017 – North Florida Land Trust is pleased to welcome new members to its board of directors. Patrick Carney, Ray Bunton and David Barton have joined the board as members at large. Carney is director of capital planning with CSX, Ray Bunton, Jr., served as division director of the St. Johns River Water Management District until retirement in April of 2016 and David Barton is senior
CLEAN DESIGN WINS NINE AWARDS AT 2017 AMERICAN ADVERTISING AWARDS
RALEIGH, N.C. (FEBRUARY 27, 2017) – Clean Design, an award-winning branding + advertising agency, today announced that it was honored with nine awards at the 2017 American Advertising Awards (ADDYs) presented by the Triangle Advertising Federation on Feb. 16 at the Durham Armory. The agency won for diverse work across five clients, including Carolina Ballet, Clean Publishing, UNC Kenan-Flagler, Personify, and NC State Alumni Association. For the fourth consecutive year,
USDA Certifies New Cold Chain Technology at South Florida Logistics Center
First-of-its-kind, eco-friendly process extends the shelf-life of perishables arriving through South Florida. Coral Gables, FL (March 10, 2014) -- Flagler Global Logistics, formerly South Florida Logistics Services, today announced its South Florida Logistics Center has received United States Department of Agriculture (USDA) approval for a revolutionary treatment process for fruits, vegetables and other perishable items. The new technology allows for better management of the "cold chain" to extend produce shelf life
Parallel Infrastructure Appoints Industry Veteran Yannis Macheras as President o …
Coral Gables, FL (March 3, 2014) -- Parallel Infrastructure LLC, a leading right-of-way (ROW) management and infrastructure development company, today announced the appointment of Yannis Macheras as President of the company's Telecommunications Infrastructure business. In this capacity, Macheras will be responsible for building on the momentum that Parallel has established in this business segment, and further accelerating its tower portfolio growth plans. Macheras has worked in the telecommunications industry for 15
Florida East Coast Industries Appoints Chris Scott President & CEO of Flagler Gl …
Coral Gables, FL (February 24, 2013) -- Florida East Coast Industries, Inc. (FECI) today announced industry veteran Chris Scott has joined Flagler Global Logistics (FGL) as President and CEO. Scott, who brings nearly 30 years of strategic supply chain management experience to his new role, will be responsible for managing the overall strategic direction and day-to-day operations of the company. For more than a decade, Scott has served in a variety
Flagler County Home Health Care Services is the Most Preferred type of Senior Ca …
Bunnell, Florida ( openpr ) March 07, 2011 - Flagler County in-home care has gained increased senior member traffic since it is the most preferred form of senior services amongst the elderly. “There is more evidence than ever that people who need long-term care prefer to live in their own homes and communities whenever possible,” says Dr. Donald Berwick, administrator of the Centers for Medicare & Medicaid Services. Flagler County