THE GLOBAL CLOUD/MOBILE BACKEND AS A SERVICE (BAAS) MARKET WAS VALUED AT USD 2.71 BILLION IN 2016 AND IS PROJECTED TO REACH USD 105.00 BILLION BY 2025 TOP KEY PLAYERS ARE ORACLE CORPORATION, CLOUDMINE, IBM CORPORATION, KONY, MICROSOFT CORPORATION , KINVEY

The global Cloud/Mobile Backend as a Service (BaaS) Market was valued at USD 2.71 billion in 2016 and is projected to reach USD 105.00 billion by 2025, growing at a CAGR of 84% from 2017 to 2025.Cloud/Mobile Backend as a service (BaaS) gives web application and mobile application developers with a means to connect with their app to backend cloud storage and APIs by back end applications providing characteristics such as push notifications and user management. Cloud/Mobile Backend as a service includes most of the enterprise application requirements including enterprise integration, data storage, identity management, social integration, user management, marketing automation and analytics.

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Sample Infographics:
Market Dynamics:
1. Market Drivers
1.1 Growing rate of Mobile Phone and Smart Device Users
1.2 Increase in mobile game developers and mobile applications
1.3 Need for Development and Faster Deployment

2. Market Restraints
2.1 Costly Technology
2.2 Concerns for data security
2.3 Increasing Competition in Mobile Application Industry

Market Segmentation:
The global Cloud/Mobile Backend as a Service (BaaS) Market is segmented on the basis of component, application type, deployment model, verticals, organization size, and region.
1. Global Cloud/Mobile Backend as a Service (BaaS) Market, by Service:
1.1 Identity and Access Management
1.2 Analytics
1.3 Support and Maintenance
1.4 Data Storage
1.5 Professional Services

2. Global Cloud/Mobile Backend as a Service (BaaS) Market, by Vertical:
2.1 Retail and Consumer Goods
2.2 Telecom and IT
2.3 Manufacturing
2.4 Healthcare
2.5 Banking, Financial services and Insurance
2.6 Media and Entertainment
2.7 Others

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3. Global Cloud/Mobile Backend as a Service (BaaS) Market, by Operating System:
3.1 iOS
3.2 Android
3.3 Blackberry
3.4 Others

4. Global Cloud/Mobile Backend as a Service (BaaS) Market, by Organization Size:
4.1 Large Companies
4.2 Mid-sized Companies
4.3 Small Companies

5. Global Cloud/Mobile Backend as a Service (BaaS) Market, by Region:
5.1 North America (U.S., Canada, Mexico)
5.2 Europe (Germany, UK, France, Rest of Europe)
5.3 Asia Pacific (China, India, Japan, Rest of Asia)
5.4 Latin America (Brazil, Argentina, Rest of Latin America)
5.5 Rest of the World

Competitive Landscape:
The major players in the market are as follows:
1. KII Corporation
2. Oracle Corporation
3. Cloudmine
4. IBM Corporation
5. Kony
6. Microsoft Corporation
7. Kinvey
8. Anypresence
9. Built.Io Backend
10. Appcelerator

These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.

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