Baby Food Market in Tunisia 2018

The Baby Food Sector in Tunisia, 2018

Summary
"The Baby Food Sector in Tunisia, 2018", is an analytical report by Publisher which provides extensive and highly detailed current and future market trends in the Tunisian market.

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Compared with many other Middle Eastern markets, Tunisia has had a stable and diversified economy and relatively high average levels of household income, although the economy has struggled over the last two or three years. Cultural factors of Tunisia do not encourage the purchase of commercial baby food. Mothers who do not work outside the home have the time to prepare baby foods at home and the convenience of commercially prepared baby foods therefore has little attraction. A large number of households continue to buy food from small grocers and markets, rather than from supermarkets, which in most countries are a major driver of baby food sales. Over the years, several companies have withdrawn from the sector, a reflection of the international perception of the small size and limited immediate growth potential of the Tunisian market, although smaller companies have in some cases been able to make a large impact.

What else does this report offer-

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope

- Despite the government's promotion of breastfeeding, only a relatively small number of mothers exclusively breastfeed their babies. The majority instead combine breast milk with infant formula or other types of milk or food.
- First-stage milks have been overtaken by second-/third-stage milks. Consumption of second-/third-stage milks has grown ahead of the average in the market in recent years.
- Commercial baby cereals also face strong competition from home-made alternatives, which are popular with a large proportion of mothers.
- The majority of cereals were sold in boxes, but since 2016 cans have been introduced by Cerelac.
- The three main brand ranges of baby meals are Materna, Danone's Bl?dina and Hipp, all market savory, as well as sweet, products.
- Tunisian exports of milks and cereals are now negligible, following Nestl?'s switch of production to its Moroccan subsidiary.

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Table of Contents

Introduction
Executive Summary
Definitions
Background to the Market
Birth
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Overview
Overview
Manufacturers Shares
Category Analysis
Baby Milks
Baby Cereals & Dry Meals
Meals
Other Baby Foods
Production and trade
Production
Imports
Exports
Company profiles
Stial D

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This release was published on openPR.