Press release
THE GLOBAL DIGITAL OUT OF HOME MARKET (DOOH) WAS VALUED AT USD 13.35 BILLION IN 2016 AND IS PROJECTED TO REACH USD 34.21 BILLION BY 2025 TOP KEY PLAYERS ARE PRISMVIEW LLC , JCDECAUX, BROADSIGN INTERNATIONAL LLC , MVIX, INC. , OUTFRONT MEDIA INC. , CLEAR C
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Sample Infographics:
Market Dynamics:
1. Market Drivers
1.1 Increasing demand for IoT and emergence of cloud platform
1.2 High usage of virtual and augmented reality in DOOH advertising
1.3 Rise in the adoption of audio-visual transit advertising
1.4 Innovations in display technologies
1.5 High investments on programmatic advertising
1.6 Increasing demand for improved DOH advertising space
2. Market Restraints
2.1 Rising trend of online advertisement
2.2 Poor standards for interoperability between devices
2.3 Development of equipments suitable for all weather conditions
Market Segmentation:
The Global Digital Out of Home Market (DOOH) is segmented on the application, product, vertical, and region.
1. Application:
1.1 Outdoor
1.2 Indoor
2. By Product:
2.1 Street Furniture
2.2 Billboard
2.3 Transit
3. By Vertical:
3.1 Infrastructural
3.1.1 Entertainment
3.1.2 Transportation
3.2 Commercial
3.2.1 Healthcare
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3.2.2 Corporate and Government
3.2.3 Retail
3.2.4 Hospitality
3.3 Institutional
3.3.1 Education
3.3.2 Banking, Financial Services and Insurance (BFSI)
3.4 Others
4. By Region:
4.1 North America (U.S., Canada, Mexico)
4.2 Europe (Germany, UK, France, Rest of Europe)
4.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
4.4 Latin America (Brazil, Argentina, Rest of Latin America)
4.5 Middle East & Africa
Competitive Landscape:
The major players in the market are as follows:
1. Lamar Advertising Company
2. Prismview LLC
3. JCDecaux
4. BroadSign International LLC
5. Mvix, Inc.
6. Outfront Media Inc.
7. Clear Channel Outdoor Holdings, Inc.
8. DaKTronics
9. oOh!Media Ltd.
10. NEC Display Solutions Ltd
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
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