THE GLOBAL EYE TRACKING MARKET WAS VALUED AT USD 260.31 MILLION IN 2016 AND IS PROJECTED TO REACH USD 2256.38 MILLION BY 2025, GROWING AT A CAGR OF 27.12% FROM 2017 TO 2025 TOP KEY PLAYERS ARE EYETRACKING, INC. , SMART EYE AB , SR RESEARCH LTD., EYETECH D

The Global Eye Tracking Market was valued at USD 260.31 million in 2016 and is projected to reach USD 2256.38 million by 2025, growing at a CAGR of 27.12% from 2017 to 2025.

Eye tracking is the process of electronically locating the point of a person's gaze, or following and recording the movement of the point of gaze. An eye tracker is a device for measuring eye positions and eye movement. There are several advantages of using eye tracking process that includes - can determine where the user’s interest is focused, no training or particular coordination is required of normal users, and is helpful for usability studies to understand users interact with their environments.

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Market Dynamics:
1. Market Drivers
1.1 Rising demand for assistive communication devices and benefits offered by eye tracking
1.2 Growing need for personalized advertisement and consumer research
1.3 Rising applications in fast-growing AR/VR market
1.4 Integration of eye-tracking technology into consumer electronics devices
2. Market Restraints
2.1 Poor standardization
2.2 Available low cost eye tracking systems

Market Segmentation:
The Global Eye Tracking Market is segmented on the tracking type, component, application, vertical, and region.

1. Tracking Type:
1.1 Mobile eye tracking
1.2 Remote eye tracking

2. By Component:
2.1 Software
2.2 Hardware
2.3 Service

3. By Application:
3.1 Human behavior and market research
3.2 Assistive communication
3.3 Others

4. By Vertical:
4.1 Government, defense, and aerospace

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4.2 Consumer electronics
4.3 Automotive and transportation
4.4 Retail & advertisement
4.5 Healthcare and research labs
4.6 Others

5. By Region:
5.1 North America (U.S., Canada, Mexico)
5.2 Europe (Germany, UK, France, Rest of Europe)
5.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
5.4 Latin America (Brazil, Argentina, Rest of Latin America)
5.5 Middle East & Africa

Competitive Landscape:
The major players in the market are as follows:
1. Eyetracking, Inc.
2. Smart Eye AB
3. Sr Research Ltd.
4. Eyetech Digital Systems, Inc.
5. Sensomotoric Instruments GmbH (Apple Inc.)
6. Tobii AB
7. Seeing Machines Ltd.
8. Prs in Vivo
9. Lc Technologies, Inc.
10. Ergoneers GmbH
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.

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