Press release
Virtual and Augmented Reality Market Size & Cost Profit Analysis | Expansion to be Persistent During 2018 – 2026
Virtual and Augmented Reality
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The gaming segments held the dominant position in 2016 and is projected to retain its dominance throughout the forecast period. The rising demand for virtual reality based games and supportive platforms is a major factor for growth of the segment. For example in 2016, Sony launched a PlayStation VR in the market. In addition to this the increasing global gaming market also fuels the augmented and virtual reality market globally. According to Coherent Market Insights in 2016, the global gaming market generated revenue of US$ 101 billion globally.
Among components, the hardware segment held the dominant position in 2016 and is projected to retain its dominance throughout the forecast period. Due to highly adoption of head mounted devices for various applications such as gaming, live streaming, education, and marketing, the segment is expected to retain its dominance throughout the forecast period. According to Coherent Market Insights, by 2018, head mounted devices sales is projected to reach 38.8 million units globally.
North America region held the dominant position in the virtual and augmented reality market in 2016 and is projected to retain its dominance throughout the forecast period. The U.S. and Canada are growth engines in the region. According to Coherent Market Insights, in 2017, spending on augmented and virtual reality in the U.S. is estimated to be pegged at around US$ 3.2 billion
Some of the major players in the global virtual and augmented reality market are Blippar Inc., Cyberglove Systems LLC., Daqri LLC, EON Reality, Inc., Google Inc., Infinity Augmented Reality Inc., Magic Leap, Inc., Meta Company, Metaio GmbH, Microsoft Corporation, Oculus VR, LLC, Osterhout Design Group (ODG), Qualcomm Inc., Samsung Electronics Co., Ltd., and Vuzix Corporation.
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Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity.
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