Digital Signage in 2011
Factors which will ensure the growth of the digital signage sector can be a direct effect of a recovering economy, Businesses moving away from traditional methods of advertising due to costs and budget cuts. Organisations looking towards a more sustainable method of advertising will adopt digital signage.
If one was to look to see in the coming year and as it already can be seen interactive advertising will make its mark in 2011. Advertising has driven away from the fully factual informative adverts, consumers now need to be engaged in an interactive story, being played out for them to realise the direct implication and benefits of the product or service being offered.
Not only does it bring a form of fun and play to the consumer it portrays a message much more effectively. Many developments are being made, many prototypes will be developed. The industry with the competitiveness as with any sector will allow innovative products to be launched.
Digital signage was seen as a simple solution for a sector swarming with ideas, keeping in line with this ideology, interactive kiosks and displays will provide a simple solution but geared towards an ever changing economy.
From ClariView we wish everyone a Happy New Year, and wish all within the digital signage sector a prosperous year 2011.
ClariView ltd is a company who offer a complete range of Digital Signage Solutions Indoor/Outdoor both touch screen and none touch screen (a form of out of home advertising). Our products range from wall mounted to freestanding digital advertising displays of various sizes, Specialising in advertising displays we have found that digital signage is a big break through within advertising, With the introduction of touch screen kiosk digital signage is set to grow
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