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Major Leading Industry Participants Include (AEB) Automatic Emergency Braking Market - Tesla, AUDI AG, Mercedes-Benz USA, Ford Motor Company, General Motors, BMW Group, Toyota Motor Corporation, Groupe PSA, Siemens, Volvo Cars
Automatic Emergency Braking
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Forward collision warning accounted for around USD 5 billion in 2017 and is expected to maintain its dominance over the forecast timeframe. This can be credited to increasing system installation in passenger cars for enhancing passenger safety. For instance, In October 2018, Mitsubishi introduced collision mitigation system in their sports utility vehicle line-up to minimize the probability of accidents. Dynamic braking system will foresee steady growth with rising prominence of electric drive systems.
Proliferation of autonomous driving technologies along with increasing stringent regulations for meeting the New Car Assessment Programs (NCAP) standards are enabling automobile manufacturers to invest in technologies for efficient implementation of the AEB systems. However, higher costs associated along with technical complexities and lack of proper infrastructure may hamper the AEB market size. Thus, industry players are standardizing the technologies across budget models for meeting the economies of scale and further bringing down costs, thereby positively influencing the automatic emergency braking market share.
Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:
1.Audi
2. Autoliv
3. BMW
4. Continental
5. Delphi
6. Ford
7. General Motors
8. Magna
9. Mazda
10. Mercedes Benz
11. Mitsubishi
12. Mobileye
13. Robert Bosch GmbH
14. Siemens
15. Tesla Motors
16. Volkswagen
17. Volvo
18. ZF TRW
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Drum brakes accounted for a significant market share in the automatic emergency braking (AEB) market place owing to the lower maintenance cost compared to disc brakes. Proliferating small and medium car sales in emerging nations will improve the industry growth. Moreover, higher adoption in heavy commercial vehicles due to large wheel diameter will further escalate the revenue generation.
Europe automatic emergency braking market will hold around 50% volume share by 2024. This can be attributed to the presence of major industry players including BMW, Volkswagen, and Mercedes Benz developing innovative AEB solutions for their vehicle portfolio. Organizations including Euro NCAP are promoting development of AEB systems to safeguard occupants and non-occupants. The organization is continuously broadening the scope to enhance product efficiency thereby positively influencing the industry size. Latin America and Middle East & Africa will showcase steady growth owing to increasing luxury vehicles demand.
Electric & hybrid vehicles will register over 20% CAGR owing to rising concerns over vehicle pollution and greenhouse gas emissions. The U.S., Canada, and Germany are adopting low carbon initiatives for adhering to international treaties including Paris Summit. Federal government in the U.S. have enacted policies to promote EVs. For instance, American Recovery & Reinvestment Act is providing tax credits in the range of USD 2,500- USD 7,500 per vehicle for encouraging consumers to buy EV, positively influencing the automatic emergency braking market expansion.
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The AEB market players include Autoliv, Continental, Delphi, Magna, Siemens, and Bosch. Industry players are engaged in long-term partnerships and alliances with automobile OEMs for efficient incorporation of the technology into their vehicles. For instance, in 2015, Bosch partnered with Land Rover for developing a stereo vision camera-based automatic emergency braking system complying with the ASIL B safety standards in-line with ISO 26262 standards, thereby providing a positive outlook for the market growth.
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