The Demand for Web Content Management Market is anticipated to increase by three-folds by 2023
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The rise in demand for web content management and multi-channel user experience of the consumer drives the web content management market towards growth. Mounting data on the website and poor network connectivity restraints the web content management market. Integration of advanced technologies with the web content management system is expected to offer significant growth opportunities for the market. However, the implementation of web content management with existing technologies and systems is a major challenge for the web content management market.
The web content management market is identified by stiff competition among the key vendors. New product launches, partnership, collaboration, and acquisition are prime strategies adopted by the key market players to expand their market presence. For instance, Open Text Corp. acquired Covisint Corp. on June 2017 to expand its cloud-based content management services portfolio.
The market is segmented by component, deployment type, organization size, industry vertical, and region. The component is bifurcated into solution and service. Solutions segment is further classified into digital marketing management, social and mobile content management, web experience management, and content analytics. On the basis of service, it is categorized into training & support service, implementation service, and consulting service. Based on the deployment type, the market is divided into the cloud and on-premises deployment. By organization size, it is categorized into large and small & medium. Based on industry verticals, the global web content management market is segmented into banking, financial, and insurance (BFSI); aerospace & defense; healthcare; public sector; IT & telecom; retail; and others. Based on geography, the market is analyzed into North America, Europe, Asia-Pacific, and LAMEA.
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• Digital Marketing Management
• Social and Mobile Content Management
• Web Experience Management
• Content Analytics
• Training & Support Service
• Implementation Service
• Consulting Service
By Deployment type
By Organization Size
• Small and Medium Scale
• Large Scale
By Industry Verticals
• Banking, Financial Services, and Insurance
• Aerospace & Defense
• Public Sector
• IT & Telecom
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