TAITRA initiative boosts image of Taiwanese products

Meg Chang

A year-long promotional campaign has seen popularity of Taiwan’s two signature industries greatly increase in select overseas markets, the Taiwan External Trade Development Council (TAITRA) said Dec. 21.

Citing results of a recent market survey, TAITRA Vice Chairman Wayne Wu said the efforts have resulted in a 50-percent rise in the popularity level of Taiwan’s information communication technology products among consumers in India, Indonesia and Vietnam. Taiwan’s bicycle makers also saw awareness of their brands double in Germany.

“This campaign is part of the Integrated Marketing Communication (IMC) project commissioned by the Ministry of Economic Affairs, with TAITRA acting as the executive body,” Wu said.

According to the executive, the MOEA has been working with TAITRA to promote Taiwanese brands worldwide since as early as 1990, with most of the previous efforts targeting consumers in Europe, Japan and the United States. The IMC project is the first of its kind aimed at the three emerging economies.

A total of 19 local ICT firms took part in 18 major promotional events organized by TAITRA in the three Asian nations, Wu said. The TAITRA also held five similar events for 16 bicycle makers in Nuremberg, Germany, he added.

All told, these activities attracted more than 420,000 visitors. A total of 536 local news reports further spread the message to more than 30 million consumers, according to TAITRA estimates.

Other than high-profile public relations activities, Wu attributed the program’s success to partnerships with local distribution channels and effective online communication with consumers.

In the future TAITRA will continue to use innovative strategies to promote international awareness of the high quality of made-in-Taiwan goods, Wu said.

Taiwan Today, Government Information Office, Republic of China (Taiwan), 22.12.2010

Die Presseabteilung der Taipeh Vertretung mit Sitz in Berlin bietet folgende Dienstleistungen an: Erläuterung der Politik und der Entwicklung der Republik China (Taiwan), Verbreitung von Stellungnahmen und Pressemitteilungen von taiwanischer Seite sowie Beantwortung von Fragen über das Land;
Angebot von Informationsmaterial über Taiwan in deutscher, englischer, und chinesischer Sprache (Broschüren, Filme, Videos, DVDs, Diafilme, CDs);
Anlaufstelle für deutsche Medienvertreter, Angebot von Informationsreisen nach Taiwan für deutsche Journalisten;
Organisation von Veranstaltungen mit dem Ziel, Kontakte zwischen Deutschland und Taiwan zu vertiefen (Vorträge, Seminare, Ausstellungen, Filmfestivals etc.);
Sonstige Öffentlichkeitsarbeit

Presseabteilung Taipeh Vertretung
Markgrafenstr. 35
10117 Berlin

This release was published on openPR.