openPR Logo
Press release “Significantly Outperforms” Human Route-Planning, Study Shows

12-22-2010 11:39 AM CET | Logistics & Transport

Press release from: Postcode Anywhere

Route Optimiser: more efficient than manual route planning

Route Optimiser: more efficient than manual route planning

Worcester, UK – 22 December 2010 – A study of over 300 manually planned routes has shown that Worcester-based IT firm Postcode Anywhere’s commercial route planning software, Route Optimiser, “significantly outperforms” manual routing.

The study, which took the form of a “find the fastest route” competition, involved entrants visiting 20 waypoints and meeting two timeslot deadlines. A prize of £250, awarded to Mr Gabhin Hill, was offered for the fastest route plotted by hand.

Route Optimiser’s lead developer Richard Geary said: “Route Optimiser has significantly outperformed manual attempts to plot the fastest route. Taking real-world traffic data into account, over a third of entrants failed even to deliver to both timeslots punctually.

“Those that did ended up with routes that took, on average, eight hours and 17 minutes to complete – almost an hour and twenty minutes over the optimal answer. It goes to show just how difficult it is to plot efficient routes, even for a mere 20 waypoints!

“It would be a fair observation to say that for more complex routes, of the type typically encountered by hauliers and couriers, Postcode Anywhere's route optimisation can perform up to 20-40% better than traditional methods involving maps and pins when it comes to the length of the routes.

“But it’s also worth noting the time it takes to plan these journeys. Even if you were to finally achieve a relatively optimal route planning by hand, Route Optimiser will give a better or similar result, but in a fraction of the time.

“The efficiencies which this technology can bring to commercial route planning are considerable.”

Parshotam Showan, Managing Director of electrics retailer Sonic Megastore, said: “Since using Route Optimiser to plan deliveries, we’ve seen a 20% increase in efficiency, by reducing man hours, completing deliveries faster, and using less fuel.

“Taking the cost of the service into account, by our estimation this means we’ll save around £10,000 in the first year alone.”

A free trial of Route Optimiser is available through the website at Developers and technology resellers can access customisable route optimisation web services via


Media contact for Postcode Anywhere
Jim Williams – PR Manager, Postcode Anywhere
+44 (0) 1905 888 570

Press centre at:
Press Pack download:

About Postcode Anywhere

Postcode Anywhere has been providing address services for ten years and is the fastest-growing reseller of Royal Mail’s Postcode Address File (PAF®). A multi-award-winning organisation, it has also appeared in successive Deloitte fast-growth European technology company lists. Postcode Anywhere supplies software and services which improve the day-to-day operations of over 8,000 organisations worldwide. Best known as a provider of address auto-fill and verification software, the company offers a range of data-driven services, including route planning and customer profiling. For more information about Postcode Anywhere, please visit

Recent Awards and Recognition for Postcode Anywhere

• Deloitte Technology Fast 500 EMEA 2008/9, 2009/10 & 2010/11
• Red Herring Top 100 Europe - 2010
• Best Small IT Supplier of the Year - UK IT Industry Awards (finalist) – 2009
• Dell Small Business Excellence Award (UK finalist) – 2009
• Small-Medium Sized Business of the Year (regional finalist) - National Business Awards 2009
• Orange Best Use of Technology (Midlands) - 2008 National Business Awards
• Growth Business of the Year - Chamber Awards 2008
• Small Business of the Year - Chamber Awards 2008
• Customer Service Team of the Year (finalist) - National Customer Services Awards 2008

Postcode Anywhere
Enigma House
Elgar Business Centre
Moseley Rd
WR14 4AU

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release “Significantly Outperforms” Human Route-Planning, Study Shows here

News-ID: 156346 • Views: 1850

More Releases from Postcode Anywhere

Celtic Manor Resort updates website with Postcode Anywhere
The award-winning Celtic Manor Resort has selected Postcode Anywhere’s ‘what’s your postcode?’ technology to improve its online booking system. The five-star resort, which is preparing to host the North Atlantic Treaty Organisation (NATO) Summit on 4-5 September 2014, selected the auto-complete technology in order to upgrade its online booking process and ensure a consistent and credible online experience. Paul Jones, Online Systems Manager at Celtic Manor Resort, said: “As a world-class five
Canada Post launch new public address search with Postcode Anywhere
Canada Post has upgraded its online postal code finder using AddressComplete, the new search-based address service launched with address management experts, Postcode Anywhere. Providing easy access to Canada Post’s property level Postal Code Address Database (PCAD), citizens in Canada can confirm shipping details by simply entering the full or partial address details in AddressComplete to obtain the properly validated address. Commenting on the launch, Guy Mucklow, CEO of Postcode Anywhere
Postcode Anywhere Achieves Australia Post Certification
Postcode Anywhere, a leading supplier of international address management software, today announced that it is now officially certified by Australia Post’s Address Matching Approval System (AMAS®), a program used to measure the accuracy of address validation software. As an official AMAS approved supplier, Postcode Anywhere’s customers will be able to search and validate addresses against the 12 million delivery points within the Australia Post Postal Address File (PAF). The certified software
Ethical Superstore reduces cart abandonment by over 100 per cent with Postcode A …
Spark Etail is the UK’s leading online retailer serving the ethical shopping market, bringing together two pioneers in the sector, Natural Collection and After implementing Postcode Anywhere’s address validation tool, Capture+, across their ecommerce sites, Ethical Superstore have been able to significantly reduce cart abandonment rates, and provide a much stronger user experience for their customers. “Naturally we wanted a solution to make the check-out process as seamless and user-friendly

All 5 Releases

More Releases for Route

Route Optimizing Software Market - Forecasts to 2026
As per the research conducted by GME, the Global Route Optimization Software Market will grow with a CAGR value of 14.8 percent from 2021 to 2026. Route management helps companies enhance route planning, delivery time, and customer experience by optimizing full order delivery. Companies who use path planning software, on the other hand, will be able to handle more customer requests without having to spend a lot of money on
Route Planning Software Market - Major Technology Giants in Buzz Again | RouteXL …
Latest released the research study on Global Route Planning Software Market, offers a detailed overview of the factors influencing the global business scope. Route Planning Software Market research report shows the latest market insights, current situation analysis with upcoming trends and breakdown of the products and services. The report provides key statistics on the market status, size, share, growth factors of the Route Planning Software The study covers emerging player’s
Route Planning Software Market 2017- Routific, Speedy Route, Abivin vRoute, Rout …
Apex Research, recently published a detailed market research study focused on the "Route Planning Software Market" across the global, regional and country level. The report provides 360° analysis of "Route Planning Software Market" from view of manufacturers, regions, product types and end industries. The research report analyses and provides the historical data along with current performance of the global Route Planning Software industry, and estimates the future trend of Route
logvrp - The Route Planner
logvrp is a web and GIS based vehicle route planner software that is a trademark of the company NetAkıl . logvrp helps organizations, companies to profit on logistics activities, minimize transportation costs and save on gas. It is used for finding optimum fleet routes, route optimization, fleet route planning, delivery route planning, pickup route planning and fleet management. logvrp helps users to manage routes and to plan orders, stations and Announces Even Faster Route-Planning Announces Even Faster Route-Planning Smart route-planning service calculates 50 times longer routes, in a fraction of the time Worcester, UK – 21 June 2011 – Smart route-planning service Route Optimiser announces an improvement to its underlying route optimisation algorithm this week. The changes mean that hauliers, couriers and travelling field sales engineers can now plot more complex routes, faster. The waypoint limit has been raised by a factor of 50, from 200
Postcode Anywhere Announces Simpler, Slicker Route Optimiser
Worcester, UK – 22 February 2011 – Commercial route planning website Route Optimiser receives a fresh new interface and simplified payment structure this week – making it easier than ever for delivery companies to cut costs, plan shorter routes, and improve customer service by providing an estimated time of arrival. The new payment system offers a choice between “pay-as-you-go” credits and annual user licences, with prices starting from £15 for the