App Analytics Market Expected to Reach $3,798 Million by 2025: Key Players Such as Adobe, Appsee, IBM Corporation, Countly, Mixpanel, Localytics, App Annie, Appdynamics, Appsflyer, and Clevertap.
Based on component, the software segment dominated the global app analytics market in 2017 and is expected to continue this trend during the forecast period owing to growth in demand for app analytics software among organizations to improve revenue of their apps. Also, app analytics software enables the organizations to track information related to app performance, and user behavior, which helps them track the number of mobile app downloads, trace locations of users, and calculate the amount of time spent by users on apps.
The global app analytics market was valued at $920 million in 2017, and is projected to reach $3,798 million by 2025, growing at a CAGR of 19.5% from 2018 to 2025.
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Mobile app analytics segment to be lucrative through 2025
The mobile app analytics held the largest share in 2017, contributing nearly three-fourths of the total market revenue, as the data collected using mobile app analytics offer valuable insights about users' behavior and large customer base of mobile apps. Moreover, the segment is expected to register the fastest CAGR of 20.7% during the forecast period, owing to increase in penetration of smartphones and minimalistic requirement of hardware for its integration. Furthermore, the web app analytics segment is expected to witness steady growth during the forecast period.
Software segment to retain its lion's share through 2025
The software segment dominated the market in terms of revenue in 2017, contributing more than half of the market, owing to increase in deployment of app analytics software by major organizations into their applications to monitor app performance, user's behavior, and ad monitoring. However, the services segment is projected to register the fastest CAGR of 20.8% during the forecast period, owing to increase in adoption of services among end users, as it ensures efficient functioning of software and platforms throughout the process and release updates periodically.
Cloud deployment mode to manifest fastest growth through 2025
The cloud deployment mode is projected to register the fastest CAGR of 21.4% during the forecast period, owing to requirement for low initial investment, rise in awareness about cloud-based app analytics software among end users, and increase in focus on reducing ownership cost. However, the on-premise segment held the largest share, contributing about 57% of the global market in 2017, as it has the ability to provide total control and ownership of the company's data.
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User analytics segment to maintain its dominance through 2025
The user analytics segment accounted for the largest share in 2017, contributing nearly two-fifths of total revenue, as it provides information about users to developers to help them improve user experience and increase conversion ratio. However, the advertising and marketing analytics segment is projected to manifest the fastest CAGR of 23.0% during the forecast period, owing to the increase in spending by companies on marketing analytics. The other segments analyzed in the report include app performance analytics and revenue analytics.
Some of the key market players profiled in the report include Adobe, Appsee, IBM Corporation, Countly, Mixpanel, Localytics, App Annie, Appdynamics, Appsflyer, and Clevertap.
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