Craft Beer Market Grows with a Huge CAGR by Top Players - D.G. Yuengling and Son, Gambrinus Company, Heineken N.V, Boston Beer Company, Sierra Nevada Brewing Co.

Craft beers, loaded with flavors and minerals, are also rich in healthy anti-inflammatory polyphenols. Low ABV content of the beverage further balances these flavours and minerals, reducing the risk for diabetes, cancer, heart disease and effects of aging. Shifting consumers’ preferences towards healthy lifestyle is reducing excessive consumption of alcohol. Recent self-grooming trend has influenced younger population to adopt healthier beverages with low alcohol content like craft beer, backed by the influence of digital media.

Craft Beers are produced in small breweries, using traditional methods and ingredients, inspired by local taste, texture, and flavors. Moreover, it is produced in small quantity. Hence, growth of Microbreweries and brew pubs, across the globe, will positively drive the demand for craft beers, brewed by small, independent and traditional brewers. Increasing government support in countries, like Australia, Belgium, Germany, United States, China, Mexico, United Kingdom, etc., is supporting the production of craft beers, via start-up breweries, that contribute to economic development and creation of job in these countries.

The Global Craft Beer Market was valued at US$ 105.78 Bn in 2017 and is expected to expand at a CAGR of 22.75% from 2018 to 2025, reaching US$ 469.15 Bn by the end of the forecast period. According to the report, North America was the largest contributor in terms of revenue to the craft beer market in 2017.

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Key Product Analysis
Craft Beers are segmented in various product types which include Lager, Ale and Stout & Porter

Lager and Ale both are derived from yeast. Lager yeasts are those that can be fermented at cool temperatures, generally in between 6°C and 13°C. Lager yeasts used in craft beers tend to produce fewer fermentation by-products and are perceived to offer cleaner and crisper taste to the craft beer drinkers.

Ale is also derived from yeasts that can be fermented at relatively warmer temperature, generally in between 15°C and 24°C. Lager yeasts are “bottom-fermenting” yeasts while ale yeasts are “top-fermenting” yeasts
The term “Stout” & “Porter” are used interchangeably for dark style craft beer that is produced using roasted barley, hops yeast and water. These are very strong beer types which became popular a long ago due to their increasing demand

Distribution Channel Analysis
On-Trade distribution channel of craft beer contribute to more than 50% of overall sale, in terms of volume. This is majorly due to high consumption of products in restaurants, clubs, and bars in developed countries like US, Australia, UK, Belgium, etc. Moreover, the growth of microbreweries that offer their own craft beers also contribute to the On-Trade craft beer business
Off-Trade distribution channel is witnessing significant growth, mainly in developing countries because they offer craft beers in much cheaper rate than their On-Trade counterpart.

Competitive Dynamics
Companies, such as D.G. Yuengling and Son, Gambrinus Company, Heineken N.V, Boston Beer Company, Sierra Nevada Brewing Co., and Belgium Brewing Company are the key players in manufacturing craft beer. In terms of product offerings, Boston Beer Company and D.G. Yuengling and Son are the major players in the market, providing various tastes and flavours of craft beer.

Market Segmentation: Global Craft Beer Market
By Product
Lager
Ale
Stout & Porter
Others

By Distribution Channel
On-trade
Off-trade

In addition, the report provides analysis of the Smart Cities market with respect to the following geographic segments:
North America
Europe
Asia Pacific (APAC)
LATAM
MEA

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