SyCara's SEO Management Suite Gives Marketers Fastest ROI

As search engine optimization (SEO) captures an increasing share of marketing budgets, marketers are looking for SEO tools that go beyond typical SEO products. SyCara, a new SEO management tool suite developed by SEO specialists for SEO professionals, delivers the highest level of utility: combining workflow management, monitoring and optimization plans delivered in an actionable format.

"SyCara's clients are seeing the need to increase investment in SEO to optimize organic search results, and they are looking for an integrated solution that offers both efficient management and a strategic plan of action. SyCara's technology was developed to provide our clients with one platform that offers both," said Dan Boberg, President of SyCara.

"Budgets are shifting toward SEO. We used to see a 10-to-1 ratio of paid search to SEO. That's getting less extreme," says Stefan Tornquist, US Research Director, Econsultancy. "While pay-per-click still demands the lion's share of dollars, marketers have recognized the opportunity in SEO."

The latest industry survey from SEMPO (Search Engine Marketing Professional Organization) reported that, on average, companies expected to spend 43% more on SEO in 2010 than they did in 2009. One reason marketers are increasing their SEO investment is because the ROI case for PPC is not as strong as it was due to keyword inflation.

Sophisticated marketing firms are turning to SyCara to implement a stepped up SEO program. "Search engine optimization is becoming more critical in achieving maximum ROI for our clients. Social media is one of the reasons, as consumers are feeling more independent of paid ads and spending considerable time conducting organic searches," says Stephen Heitz, Director of Interactive Services, The Lavidge Company, a Phoenix-based marketing firm whose clients include Phoenix International Raceway, Discount Tire, Pearle Vision, Arizona Grand Resort, Massage Envy, Banner Health, McDonald's and many more.

"As SEO factors more in our marketing mix, we were looking for an SEO management tool that could keep us organized, efficient, and ahead of the game in optimizing many sites. SyCara's tool was designed by SEO specialists and we found it to be the most cost effective in managing workflow among our staff and providing us with easy-to-use actionable data," Heitz added.

SyCara's SEO Management Suite

Fionn Downhill, one of the industry's renowned experts on SEO, and her team at Elixir Interactive began developing SyCara's suite of SEO tools two years ago when they saw that SEO professionals were reticent about using SEO because they perceived SEO to be too difficult to implement, given the current tools available. "We built SyCara because we understood firsthand the struggles and frustrations that come with SEO management - the hassles, the lack of coordination, the disparate data sources," she said. "SyCara integrates keyword rankings and research, analytics, integrated Google webmaster tools and linking tools. We simplify the SEO process by providing workflow management, monitoring and reporting tools in one application," said Downhill, Vice President of Strategy, SyCara.

SyCara, currently in beta development, has early stage funding from private investors, including Tallwave, and Stuart Larkins, Managing Partner of Twin Capital and former SVP of Search at Performics / DoubleClick. In addition, Rob Murray, CEO of iProspect, and Jeff Pruitt, CEO of Tallwave, are members of SyCara's Board of Directors.

SyCara is a developer of workflow management, search engine optimization (SEO) tools for digital marketers. SyCara, for the first time, gives SEO professionals one platform by which they can accomplish workflow management, monitoring and reporting. Using SyCara's prioritized, actionable plans, SEO professionals can achieve a higher level of efficiency and ROI.

SyCara is a portfolio company of Tallwave, a venture management and digital business accelerator. SyCara is based in Phoenix, Arizona. For more information about SyCara, go to http://www.sycara.com or call 866-734-9650

SyCara
5050 N. 40th Street, Suite 260
Phoenix, AZ 85018
866-734-9650

Press Contact:
Jean Sexton
(530) 432-1820

This release was published on openPR.