Success Case Study: Uber Eats in the UK Market Analysis by Uber Eats, Uber, Just Eat, Deliveroo
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Uber Eats is a food delivery service originating in the US but now expanding in the UK, offering app-based ordering and facilitating delivery through its own driver network from local restaurant kitchens, as well as exclusive "virtual restaurants".
- The efficiency that smart technologies and solutions offer resonates with consumers, particularly those who are time-pressed or efficacy-driven.
- Within food delivery, this means an inexorable march towards app-based mobile and website-based ordering becoming an expected means of interacting with restaurants.
- Consumers' idea of convenience in the food delivery sphere is becoming much broader - a reflection of their needs continuing to diverge from the relatively predictable patterns of daily activities and mealtime occasions of the past.
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- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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