Press release
UNIVISION INTERACTIVE MEDIA LAUNCHES DINERO, NEW ONLINE AND MOBILE FINANCIAL SITE ON UNIVISION.COM
Dinero on Univision.com Empowers Hispanics with Valuable Spanish-Language News, Tools and Information to Shape Their Financial Lives________________________________________
NEW YORK, NY – December 15, 2010– Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, today announced the launch of Dinero (Money) on Univision.com, available at www.UnivisionDinero.com online and on mobile. The site expands Univision.com’s financial tools and features, designed to help Hispanics to improve and shape their financial lives. Dinero consists of news and resources on employment, personal finance, small business management, real estate, and much more.
“Our goal is to empower and inform our audience and this site provides Hispanics with the news, tools and information to take control of their financial life and future, which is more important than ever in today’s economic climate,” said Kevin Conroy, president of Univision Interactive Media, Inc. “Dinero provides Spanish-language content from a trusted brand and is a highly valuable and relevant resource for Hispanics to use in their daily life.”
Dinero’s online and mobile features include:
“Empleo” – employment information including an easy-to-use job search tool
“Economía y Negocios” – extensive economic news coverage including rankings and polls
“Bienes Raíces” – real estate resources including a mortgage finder and apartment rental listings
“Pequeña Empresa” – small business news and plans
“Famosos y Dinero” – wealth updates on affluent personalities
Interactive content including blogs, photos, videos, salary calculator and forums
MasterCard premiered a 2010 launch Charter Sponsor and hosted a custom interactive forum for online users. On mobile, MasterCard sponsored the site’s financial tips and breaking news alerts including financial updates. As a unique, trusted and relevant in-language financial resource, Dinero will continue to offer opportunities for advertisers to engage with Hispanic consumers focused on aligning finances in the New Year.
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. owns and operates a network of 18 national and 70 local online and mobile sites, including Univision.com, the country’s leading Spanish-language online publisher that features comprehensive entertainment, news and information, and that continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics; Univision Móvil, a longstanding industry-leader serving the ever-growing mobile Hispanic segment with unique, relevant mobile products and services, as well as exclusive on-the-go integrations with top Univision shows; and Univision Partner Group, a specialized advertising and publisher network comprised of high quality Spanish-language publishers. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
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