Press release
Analyst Predict: Native Advertising Market to reach 170.26 Billion USD in 2022, Due to Rising Smartphone Usage Rate Resulting in Increased Click Rates of Native Advertisements - Adtile Technologies, ADYOULIKE, Bidtellect, EngageYa, GMO AD, Outbrain
The global native advertising market, in terms of revenue, which was estimated at US$ 122.81 Billion in 2017, is expected to reach US$ 170.26 Billion in 2022.
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Native Advertising market research is an intelligence report with meticulous efforts undertaken to study the right and valuable information. The data which has been looked upon is done considering both, the existing top players and the upcoming competitors. Business strategies of the key players and the new entering market industries are studied in detail. Well explained SWOT analysis, revenue share and contact information are shared in this report analysis.
Top Companies Profiled in this Report includes, Adtile Technologies Inc., ADYOULIKE, Bidtellect Inc., EngageYa, GMO AD Partners Inc., Instinctive Inc., MGID Inc., Native Ads Inc., Nativo Inc., Outbrain Inc., plista GmbH, Polymorph, Powerlinks, PubNative GmbH, Sharethrough, Taboola, TripleLift, amongst others.
Search Ads Segment Estimated to be the Fastest Growing during the Forecast Period
The search-ads is estimated to grow at a faster pace because they are listings that appear on top of the customer search results, so the chances of the relevant user clicking on the link to get the desired results are high. Native search-ads appear in-stream and match the function of the webpage. These are narrowly targeted placements which drives a direct response such as sale, download or data capture. This mainly is the reason which is driving the growth of search-ads segment in the native advertising market.
The Asia Pacific Region is anticipated to hold a Significant Share in the Global Market.
The growing population along-with increasing broadband connectivity is a significant factor driving the market share of this region in the native advertising market. Currently, smartphones are the most preferred medium to watch any kind of content and the smartphone penetration rate is expected to double in Asia Pacific with the growth of several emerging economies. Subsequent growth of working population, urbanization, and rise in disposable income are some of the reasons that is boosting the native advertising market in this region.
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Native Advertising Market is fragmented in Nature with the Presence of Global and Regional Players
Native Advertising Market - By Type
• In-feed Ads Units
• Search Ads
• Recommendation Units
• Promoted Listings
• In-Ad
• Custom
Native Advertising Market - By Platform
• Closed Platform
• Open Platform
• Hybrid Platform
Native Advertising Market - By Region
North America
• U.S.
• Rest of North America
Europe
• France
• The UK
• Spain
• Germany
• Italy
• Rest of Europe
Asia Pacific
• China
• Japan
• India
• Southeast Asia
• Rest of Asia Pacific
Middle East and Africa
• GCC Countries
• Southern Africa
• Rest of Middle East and Africa
Latin America
• Brazil
• Rest of Latin America
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