Player Manager Mashes the eBay and Betfair Business Models

IMMEDIATE RELEASE

Dec 13, 2010. London.

Player Manager Mashes the eBay and Betfair Business Models To Create A New Generation of Social Betting

Player Manager - http://www.playermanager.com - is a new and unique product based on the English Premier League that allows those who like to bet on player performance to profit from their skill every week. Leading independent football blog Soccerlens describes Player Manager as "taking the game beyond the limits".

The emergence of eBay in the mid-90s allowed individuals to place a "maximum bid" on an item so that eBay could automatically bid for it on their behalf. Betfair's introduction of an open-market betting exchange in 2000 allowed individuals to set their own prices on bets. Now, ten years on, the eBay and Betfair models have been blended to create the next evolution of social sports betting.

Participants in Player Manager create one master-list of Premiership players, setting a maximum bid for each of their selected players that can then be tweaked each gameweek. Like eBay, players are auctioned automatically to the highest bidder in order to create teams and, like Betfair, the price of players is effectively being determined by the punter, not an intermediary.

Compared to your office fantasy football competition, players receive points for real-life sporting occurrences (eg goals) but that is where the similarities end. The beauty of Player Manager is that it takes the same amount of time and effort to generate multiple teams as it does to generate one. This innovative model has the effect of spreading risk and profit potential across as many teams as the manager wishes at the push of a button. Teams cost just £1 each and results are paid out every gameweek.

Player Manager, which uses the innovative NEOVIA Payment Network™, is the brainchild of the CEO and Founder of Echo Sports, Jason Bryant. After 16 years in the Financial Services industry spent across Australia, North America and Europe, Jason decided to combine his experience of the trading floor with the regular football player auctions he was running in the City of London's leisure and dining establishments.

"Traditional fantasy football games represent low chances of winning against a great number of participants," said Bryant. "They just weren't providing the pay-off potential given the odds and effort required."

"We've removed as much friction from the experience as possible, whilst ramping up the intelligent gameplay," Bryant continues. "Our automated player allocation process allows you to get on with your life whilst profiting from your skill. I believe that we have created the next-generation of pay-to-play sports gaming."

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For further information contact:

Echo Sports Limited
Email: contact@echosports.co.uk
Twitter: https://twitter.com/PlayerManagerHQ

Notes to editors
Player Manager is currently open to residents of the United Kingdom and Republic of Ireland.

About Echo Sports
Echo Sports provides next-generation pay-to-play Fantasy Sports games to commercial partners and the general public.

The Echo Sports vision is to create a scalable, disruptive and category-defining market that is unique, compelling and of the highest quality.

For more information about Player Manager visit http://www.playermanager.com
For more information about Echo Sports visit http://www.echosports.co.uk

Echo Sports Limited
Castlewood House
77-91 New Oxford Street
London
UK
WC1A 1DG

This release was published on openPR.