WORLD RECORD BREAKING digital print of 3D anamorphic artwork

In early October, Weybridge based company Pyramid Visuals were contacted by Greenpeace International, to assist with the production and record breaking printing of an environmentally friendly, large format banner which was subsequently unveiled on the doorstep of the European Commission headquarters in Brussels in front of the world’s Media to demonstrate the EU-wide objection towards genetically modified crops.

“In Brussels on 9th November 2010, the EU Lisbon Treaty is being tested for the first time since its entry into force last year”, said Avaaz and Greenpeace. “The civil society organisations delivered an unprecedented citizens’ initiative signed by 1 million Europeans calling on the European Commission to ban GM crops until safety testing is made independent and scientific.” The handover of the first-ever citizens’ initiative petition was marked by a world record-breaking digitally printed 3D piece of street art manufactured by UK-based design and print specialists, Pyramid Visuals.

Having taken the brief from Greenpeace and discussed with them the logistics of printing, production and delivery as well as understanding their specific substrate requirements, it was clear from the outset that this was going to be no ordinary task.
The artwork for the banner was created in the US by the American artist, Kurt Wenner, a world renowned street painter famous for his realistic 3D street paintings. Kurt initially drew the image in his studio in the US replicating his infamous street art, drawing it in sections before scanning and compositing the artwork before emailing it in sections to Pyramid Visuals – the final image file size being a massive 11 gigabytes - where in-house designers could then reformat the images into printable sections with perfect replication of the original artwork prior to printing.
Greenpeace specifically requested that the banner be printed on an eco-friendly material which Pyramid Visuals was duly charged with sourcing. Although nowadays there are an increasing number of requests from clients wanting to use greener materials and the printing industry is beginning to manufacture a wider selection of eco-friendly products, the actual substrate chosen for this job was a specific type of environmentally friendly, non-PVC fabric material.

For the large format printing of the banner - which required an overall finished dimension of 22m x 22m - and to ensure quality replication of the artwork (including the one million legible protest signatures around the perimeter of the banner itself), the decision was taken to digitally print the banner in sections on Pyramid Visuals’ in-house Scitex HP XL1200 machine. Once all sections were printed, the banner was subsequently hot air welded and sewn together matching up each section together in accordance with the artwork to form one complete large scale, circular fabric banner.

Once completed, the banner was carefully packed and personally driven from our offices in Weybridge, Surrey to the European Commission in Brussels for arrival on 9th December by Justin Murray who was on hand to assist Greenpeace with any issues relating to its unloading and prominent unveiling.
Pyramid Visuals were naturally very proud to have been able to support Greenpeace in this high profile event as having recently been awarded an ISO14001 accreditation we as a company actively promotes and supports environmental matters.

A video of the making of the 3D banner can be viewed at

www.pyramidvisuals.co.uk/greenpeace-avaaz
www.pyramidvisuals.co.uk
www.kurtwenner.com
www.greenpeace.org
www.avaaz.org

Pyramid Visuals is a large format printing service based in Weybridge Surrey and has been involved ins some major projects with Greenpeace, Avaaz, The Gadget Show and other top companies.

Paul de Sousa
Pyramid House A303, Vickers Drive North, Brooklands Park, Weybridge, Surrey, KT13 0YU
www.pyramidvisuals.cco.uk
info@pyramidvisuals.co.uk

This release was published on openPR.