Mobile Augmented Reality Market Set to Deliver Major Revenue Shares during the Forecast Period

The report defines the mobile augmented reality market as an augmented reality technology used in mobile devices to enhance the interactive experience of a real-world environment. This augmented reality technology uses both virtual and real elements offer accurate alignment of virtual objects in the world. This technology gathers all information surrounded by the user and imposed the virtual object image on the optical device, smartphones or the tablet.

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Growing application of mobile augmented reality in the Gaming and Entertainment drives the growth of this market. Augmented reality plays a vital role in gaming. The growing widespread interest in mobile gaming such as Pokemon GO, Ingress, ARrrrrgh and many other internet games are likely to boost the demand of augmented reality market. In the Entertainment sector augmented reality used to makes advertising more interactive.  This will further help in the interaction between consumers and marketers & advertisers. The various business companies are adopting the augmented reality as a most impactful multichannel digital marketing strategy. In addition, the growing introduction of augmented reality across various application such as Education and Learning, Automotive, Medical and Aerospace & Defense is projected to create various growth opportunities in this market.         

Market Segmentation (by Component)

Global Mobile Augmented Reality Market by Component segment is distributed as Hardware and Software. The hardware consists of various devices including Displays, 3D Cameras and Sensors. The mobile augmented technology uses different sensors and cameras to capture the information surrounded by the user and displays to illustrate the augmented 2D or 3D image of the surrounding. The software used in the augmented reality is the applications that integrate digital visual information into the user's real-world environment.

Regional Analysis

The report of the global augmented reality market covered North America, Europe, Asia-Pacific and RoW regions. Among these regions, North America holds the maximum market share in the mobile augmented reality market. Various factors responsible for the growth of enteral augmented reality market in this region include the presence of numerous game development companies, high rate of adoption of new technology and others. For instance, USA TODAY, the multi-platform news and information Media Company launched Augmented Reality to Mobile App to deliver, one-of-a-kind augmented reality experience for the users. In addition, Asia Pacific is the fastest growing region in the augmented reality market owing to the growing popularity of augmented reality, and high consumption of smartphones, tables.

Market Key Players

The report provides key companies in the global augmented reality market such as Qualcomm Technologies, Inc, Microsoft, Infinity Augmented Reality, Blippar.Com Ltd., SAMSUNG, DAQRI, Wikitude GmbH, Atheer, HP Reveal, and Apple Inc. 

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