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Global Premium A2P and P2A Messaging Market is Witnessing Growth due to Growing Need for Enterprise Communication
MarketResearchReports.biz
Executive summary of the report offers key insights into the global premium A2P and P2A messaging market, and offer in-depth information on market dynamics including drivers, restraints, opportunities, and trends influencing growth. The report comprises detailed information on revenue generated by various market segments. It also classifies the market on a regional basis. The report also discusses in detail various growth drivers and restraints impacting the market. It includes exhaustive information on the global premium A2P and P2A messaging market, which is represented in the format of pie charts, graphs, tables, and graphs.
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Swift changes in the customer preferences are boosting adoption of faster growing technologies and adoption of premium A2P and P2A messaging fuelling growth of the global premium A2P and P2A messaging market. Currently, messaging and SMS are the key ways for communications among any organizations to reach to the employers and employees. It is a unique, expensive, quick, and reliable system. Rising need for communication among the small as well as large organizations is fuelling the growth of the global premium A2P and P2A messaging market. However, difficulties to understand problems among ecosystem are limiting the growth of the global premium A2P and P2A messaging market.
Premium A2P and P2A messaging market can be segmented on the basis of application, messaging platform, traffic, vertical, and region. Based on the application, the premium A2P and P2A messaging market is segmented into inquiry related services, notification and alerts, customer relationship management, promotional and marketing service, and authentication service. Based on traffic, the premium A2P and P2A messaging market are segmented into national and multi-country. Based on the messaging platform, the market is segregated into a managed messaging platform and cloud API messaging platform. Based on vertical, the market is segmented into telecom and IT, BFSI, media and entertainment, healthcare, retail, travel and tourism, and government.
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On the basis of region, premium A2P and P2A messaging market are segmented into North America, Western Europe, Eastern Europe, Asia Pacific, Latin America, Japan, and Middle East & Africa. Of these, Asia Pacific is expected to account for the leading share in the global premium A2P and P2A messaging market. Presence of several over the top (OTT) communication applications and growing adoption from large-scale companies are boosting the growth of the market. Additionally, North America is accounting for the second leading share in the revenue of overall premium A2P and P2A messaging market. This growth is attributable to the presence of numerous players coupled with the growing need for A2P and P2A messaging platform and growing advancements in 4G and 5G technology.
Key players framed in the market report are Tata Communication Ltd., AT&T, CLX Communication, Infobip Ltd., SAP SE, Mahindra Comviva, and Twilio, Inc.
Regional Overview
Asia Pacific is region is expected to have largest market share of global premium A2P and P2A SMS market. Presence of several OTT communication application combined with their adoption in enterprises at large scale is major contributor in the growth of the market.
North America region is second largest contributor in global premium A2P and P2A SMS market. The growth of the market in this region is driven by factors such as presence of prominent players, increasing need of A2P messaging platforms in BFSI industry, and the advancements in 4G and 5G communication technology.
The report covers exhaustive analysis on:
Premium A2P and P2A messaging market Segments
• Premium A2P and P2A messaging Market Dynamics
• Historical Actual Market Size, 2013 - 2015
• Premium A2P and P2A messaging Market Size & Forecast 2017 to 2027
• Value Chain
• Premium A2P and P2A messaging Market Current Trends/Issues/Challenges
• Competition & Companies involved
• Premium A2P and P2A messaging Market Drivers and Restraints
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