In-Car Infotainment Market Expected to Reach $33.8 Billion | By Top Leading Companies Panasonic Corporation, Harman International Industries, Bayerische Motoren Werke AG (BMW), Fujitsu Ten Ltd., Delphi Automotive PLC, Denso Corporation and others.

Europe has emerged as the most promising region, exhibiting a huge demand for in-car infotainment within the automotive car sector. In 2015, the market for in-car infotainment in Europe was valued at $4.6 billion in 2015. However, Asia-Pacific would be the fastest growing region during the forecast period owing to the burgeoning automotive production and sales coupled with the increasing disposable income of the consumers in the region.

According to a new report published by Allied Market Research titled "World In-Car Infotainment Market", The world in-car infotainment market is expected to reach $33.8 billion by 2022, registering a CAGR of 13.3% during 2016 - 2022.

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Europe has emerged as the most promising region, exhibiting a huge demand for in-car infotainment within the automotive car sector. In 2015, the market for in-car infotainment in Europe was valued at $4.6 billion in 2015. However, Asia-Pacific would be the fastest growing region during the forecast period owing to the burgeoning automotive production and sales coupled with the increasing disposable income of the consumers in the region.

Market is analyzed with regards to revenue contribution made by different segments in world in-car infotainment market. In global market, in-car infotainment installation type segment is mainly driven by aftermarket sub segment, which accounted for around 54% of the market revenue in 2015. Aftermarket installation is less expensive as compared to OEM installation, thereby driving the growth of aftermarket. However, OEM installation market is expected to grow faster in the near future since OEM manufacturers are increasingly offering personalized infotainment systems as well as standard infotainment systems in the mid-car segment.

Within the components segment, hardware accounted for the maximum revenue share in 2015, owing to its high cost and wide-deployment. However, efficient and effective development of infotainment software applications is expected to drive the market in the near future. The software market is estimated to register a CAGR of 14.4% during 2016 -2022.

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The report also outlines the competitive environment of world in-car infotainment market, while providing a comprehensive study of key strategies adopted by market leaders. The prominent companies profiled in the report include Panasonic Corporation, Harman International Industries, Bayerische Motoren Werke AG (BMW), Fujitsu Ten Ltd., Delphi Automotive PLC, Denso Corporation and others.

Key Findings:

• Hardware component segment accounts for the larger share and is expected to dominate the market during the forecast period. The segment is anticipated to lead the market with over 60% revenue share throughout the analysis period.
• Asia-Pacific would be the fastest growing region over the forecast period
• OEM installation segment of in-car infotainment market has exhibited a strong growth potential, accounting for a higher CAGR as compared to the aftermarket segment.

Analyst Review:

The landscape of the in-car infotainment industry has evolved owing to rapid technological advancements and increased adoption of smartphones. Extensive use of smartphones has been driving the market through mobile integration facility provided by manufacturers. Aftermarket installation type is the most preferred in-car infotainment installation type owing to low cost and customization based on consumers’ requirements. However, OEM manufacturers have actively started incorporating infotainment system in their cars and are providing personalized services to expand their customer base.

The world in-car infotainment market is expected to grow moderately owing to increasing purchasing power of consumers and rising adoption of smartphones. The new generation in-car infotainment systems offer a driver-centric user interface accompanied by a wide range of services such as communication, navigation, climate control, mobile integration, internet connectivity, live streaming of media, updated information and others. Infotainment manufacturers have been focusing on enabling work related emails other than entertainment, communication and live media steaming features. These advanced features have driven the adoption of in-car infotainment; thereby, expected to boost the growth of the market in the coming years.

Europe is the leading region of the world in-car infotainment market. However, Asia-Pacific is a lucrative market for in-car infotainment market players owing to increasing purchasing power and presence of the largest car market in China. Presently, the market exhibits a wider penetration of infotainment systems in cars owing to increasing purchasing power and expanding car industry. In addition, personalization of services by various OEMs has played an important role in driving the adoption of in-car infotainment systems.

The leading market players have been developing high quality and advanced technology products for in-car infotainment market in an effort to address the demand of automotive car industry. Several companies have consistently introduced innovative products to enhance their product portfolio. The leading players in the market have adopted the strategy of partnership to utilize technical potential and further expand their market presence.

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