openPR Logo
Press release

In-App Advertising Market 2019 Global Key Players: Flurry, Tune, Byyd, Amobee, One by AOL, Tapjoy

01-29-2019 09:05 AM CET | IT, New Media & Software

Press release from: Market Research Future

In-App Advertising Market 2019 Global Key Players: Flurry,

Market Highlights:
Mobile advertising can include anything from video ads and mobile website display to in-app advertisements.

Mobile ad spending is dominating the entire advertising industry and has become a global phenomenon, with in-app holding at least an 87% share of the ad spending. Compared to mobile web, in-app ads boast higher records, more user engagement, and increased demand from advertisers in the fourth quarter of 2017. Better targeting and higher click-through rates are majorly driving the growth of global in-app advertising market.

In-app ads are displayed within a mobile app, such as banners at the top or bottom of a game of an app. In-app advertising is currently the fastest growing form of mobile advertising in the market and has become a must for the marketers. For more than a decade now, mobile and in-app advertising have been the branches of digital advertising that have seen the fastest growth and technological innovation. In-app mobile traffic is just a small fraction of the overall mobile traffic.

The global In-App Advertising Market is highly fragmented with the presence of a large number of small and large industry competitors. Google AdMob, Flurry, Inc., Tune, Inc., Byyd, Amobee, and One by AOL are a few major players in the global in-app advertising market. One by AOL is giving a tough competition to Google AdMob. The former does not dabble with programmatic buying but instead serves premium ads which has eventually raised the company’s costs but has also ensured the creation of highly targeted and customized advertisement that will bring in more customers.

The global In-app advertising market is projected to reach USD 218 billion at a CAGR of over 21% by the end of the forecast period 2017-2023.

Request a Sample Report @ https://www.marketresearchfuture.com/sample_request/6005

Major Key Players:
• Google AdMob (U.S.)
• Flurry, Inc. (U.S.)
• Tune, Inc. (U.S.)
• Byyd (U.K)
• Amobee (U.S.)
• One by AOL (U.S.)
• Tapjoy (U.S.)
• InMobi (India)
• Chartboost (U.S.)

In-app advertising Market Segmentation:
The global in-app advertising market is segmented on the basis of the type, platform, device, and application. The type segment is further segmented into standard banner ads, interstitial ads, hyper-local targeted ads, rich media ads, video ads, and native ads.

Interstitial ads sub-segment is expected to grow at the highest rate during the forecast period. Interstitial ads are full-screen ads which cover the interface of the host app and are typically displayed at natural transition points in the flow of an app. Majorly such advertisements are displayed between activities or during the pause levels in a particular game.

Access PR Details @ https://www.marketresearchfuture.com/press-release/in-app-advertising-market

Regional Analysis:
The global In-app advertising market is studied under Asia Pacific, North America, Europe, and Rest of the World. Asia Pacific is estimated to account for the largest share of the market and is also expected to grow with the fastest rate during the forecast period.

The growth of the market in North America is attributed to advancements in the electronics industry and increasing demand for in-app advertising due to the sale of smartphones that are surpassing the desktops and laptops. Also, growing demand for inspection speed and accuracy are other factors fueling the market growth.

Intended Audience:
• Technology Investors
• Research/Consultancy Firms
• Consulting Service Providers
• Software and Services Providers
• Mobile Application Developers
• Application Service Providers

Table of Contents
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
Continued…

Access Report Details @ https://www.marketresearchfuture.com/reports/in-app-advertising-market-6005

List of Tables
Table 1 Global In-App Advertising Market: By Region, 2017-2023
Table 2 North America In-App Advertising Market: By Country, 2017-2023
Table 3 Europe In-App Advertising Market: By Country, 2017-2023
Continued…

List of Figures
Figure 1 Global In-App Advertising Market Segmentation
Figure 2 Forecast Methodology
Figure 3 Five Forces Analysis of Global In-App Advertising Market
Continued…

About Market Research Future:
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.

Contact:
Market Research Future
Office No. 524/528, Amanora Chambers
Magarpatta Road, Hadapsar
Pune - 411028
Maharashtra, India
+1 646 845 9312
Email: sales@marketresearchfuture.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release In-App Advertising Market 2019 Global Key Players: Flurry, Tune, Byyd, Amobee, One by AOL, Tapjoy here

News-ID: 1540867 • Views: 330

More Releases from Market Research Future

CAS9 technology Market Projected to Hit USD 6.72 Billion at a 11.30% CAGR by 203 …
Market overview: The overall CAS9 technology industry is expected to grow over the future years because of its significant economic nature and expanding use opportunities. During 2018- 2030, the industry is anticipated to develop at a compound yearly rate of economic development of 11.30 %. Genetic engineering has advanced with the advent of genomics and genetic manipulation using designed nucleases. As a method for genomics, the CAS9 technique is swiftly gaining
Cloud Billing Market Projected to Hit USD 13.23 Billion at a 16.40% CAGR by 2030 …
Market Overview: The value of the Cloud Billing Market is anticipated to be USD 13.23 billion by the year 2030, growing at a CAGR of 16.40% during the period of forecasting from 2020 to 2030. Cloud billing creates invoices using valuable informational data following previously established billing standards. A cloud-based billing feature serves as a conduit for generating consumption invoices. There will be growth in the cloud billing market in the next
Thermal Paper Market Size 2021: Industry Analysis, Share, Segmentation, Price Tr …
Overview The thermal paper market is anticipated to grow rapidly at a CAGR of 4.87% during the forecast period. The global thermal paper market is driven by increased demand for thermal paper for POS application. These factors have helped shape the thermal paper market and are expected to boost the growth. Companies in the thermal paper market could also face challenges such as increasing demand for paperless billing and volatility in
Dry Bulk Shipping Market 2022 , Share, Size, Growth, Top Manufacturers, Segmenta …
Market Overview Market research indicates that the global market of Dry Bulk Shipping Market Revenue is going to reach up to USD 5,400 Million (approx) within the forecast period 2022-2030 with a CAGR of 4%. Get sample copy of report at: https://www.marketresearchfuture.com/sample_request/8308 Dry Bulk Shipping is the transportation of bulk commodities such as grains, iron ore, coal, lumber, sand, gravel, steel products like rods, plates, coils, and others using vessels. According to

All 5 Releases


More Releases for Advertising

Outdoor Advertising Market Increasing Demand With Leading Players Lamar Advertis …
An extensive analysis of the Global Outdoor Advertising market strategy of the leading companies in the precision of import/export consumption, supply and demand figures, cost, price, revenue and gross margins. The report starts by an introduction about the company profiling and a comprehensive review about the strategy concept and the tools that can be used to assess and analyze strategy. It also analyzes the company’s strategy in the light of
Advertising Market Is Growing Worldwide with Major Types: Brand Advertising, Dir …
Advertising is a marketing communication that uses a non-personal message openly sponsored to promote or sell a product, service or idea. Advertising sponsors are usually companies that want to promote their products or services. The Advertising report is an exclusive elaborated study of the given industry with an aim towards the global market trend. The report focuses to deliver a synopsis of global Advertising Market with in-depth market segmentation by several
Interactive Advertising Market is Booming Worldwide| Grey Advertising, Butler, S …
HTF MI recently introduced Global Interactive Advertising Market study with in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status to 2023. The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing its presence and some of the key players from the complete study are Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather,
Future of Digital Advertising Industry 2018-2025: Opportunity Analysis by Compan …
According to the new market research report “Future of Digital Advertising Industry 2018-2025: Opportunity Analysis by Companies (Google, Facebook, Yahoo, Twitter..), by Advertising Type (Indoor Advertising (SEM, Mobile..) & Outdoor Advertising (Classifieds, Wall Display Advertising...)) & Forecast” Request sample report 2018 @ https://www.marketresearchnest.com/report/requestsample/427481 This report studies the Digital Advertising Industry with many aspects of the industry like the market size, market status, market trends and forecast, the report also provides
Mobile Advertising: Sub Set of Online Advertising
The major factor promoting the growth in mobile ad spending market is the rapid growth in social media. Social media continues to be a large platform for advertisers as well as companies to promote and interact with customers online. With the help of social media, the consumer’s interests, feedback, and rating can be easily examined with the help of social media. Different users share posts as well as updates available
Global Outdoor Advertising Market 2017: Key Players – Lamar Advertising, AdSpa …
Summary This report studies the global Outdoor Advertising market, analyzes and researches the Outdoor Advertising development status and forecast in United States, EU, Japan, China, India and Southeast Asia. This report focuses on the top players in global market, like JCDecaux Group Clear Channel Outdoor Lamar Advertising CBS Corporation Str?er Media AG Adams Outdoor Advertising AdSpace Networks AirMedia APN Outdoor Burkhart Advertising Click here for a sample report @ https://www.wiseguyreports.com/sample-request/1186751-global-outdoor-advertising-market-size-status-and-forecast-2022 Market segment by