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How Google Ads is helping iDream take enjoyable digital learning to the Last Mile Learner

01-29-2019 05:40 PM CET | Science & Education

Press release from: iDream Education Pvt Ltd

Google has been at the forefront of opening the doors to an ocean of opportunities to rural India. An android smartphone and search engine Google has become a default option for almost all of rural India to get access to information whether it is regarding health, farming, weather and ofcourse entertainment.

For iDream Education (, a social ed-tech organisation, familiarisation to touch based phones became a key pivot around which they have built their tablet and mobile based digital learning solutions for the last mile learners.

Secondly, in an industry which relies mostly on the trust which customers have on your product, iDream Education has succeeded in establishing an online thought leadership with value added content and effective usage of Google Ads to connect with the key decision makers.

Recently Puneet Goyal, one of the co-founders at iDream Education spoke to Exchange4Media and discussed how they have been using Google Ads to connect with the decision makers in the social impact space and various other online growth hacks.

The full interview is available at:

Please do write to us with your thoughts and comments on

iDream Education is a social ed-tech organisation with a vision to deliver life shaping and growth oriented digital learning to every last mile learner in the country. (
TabLab is the flagship solution developed by the company as a customised tablet based learning solution for government schools. It is a plug n play learning lab designed to solve all challenges faced by technology in government schools.
TabLab delivers educational tablets for schools stacked in a storage and charging rack and pre-loaded with multi categories of local language content aligned to the state board curriculum.
Here's a brief video showcasing the idea of student centric learning via TabLab:

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