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Comfort and Uncertainty Market 2019: Investigating Impact on FMCG Landscape by Happy Farm, Xinxiwang, Cellular Seasonings, Kagome, Wtr Mln, Laziale Ale, Elbler, Craft Academny, Superdrug, Nature Box, Beauty Pie, Sleek Touch, Molecola, Encore, Poppy's, Gro

01-28-2019 06:39 AM CET | Associations & Organizations

Press release from: Orbis Research

Trendsights Overview: Comfort and Uncertainty

Trendsights Overview: Comfort and Uncertainty

Comfort & Uncertainty is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of consumer insight studies. The analysis covers what the mega-trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize. The research concludes by identifying where the mega-trend is heading next and how long it will last.

As consumers become more aware of their health and wellbeing, greater importance is placed on the inclusion of specific ingredients and health claims that align to different dietary needs. This has resulted in consumers seeking out products with transparent and natural formulations, therefore appearing more healthy. Globalization and global economic activity continues to make the lives of consumers increasingly more strenuous and challenging. This is certainly true among working professionals who struggle with time- and stress-related anxieties. The demand for simple positioning is high, including formulation and information.

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- 54% of global consumers pay a very high/high amount of attention to the ingredients used in food and drink products.
- Two thirds of consumers globally are most likely to purchase a product developed for their lifestyle. 61% of global consumers like to stick to grocery products and brands that they know and trust.

Key Players:
• Happy Farm
• Xinxiwang
• Cellular Seasonings
• Kagome
• Wtr Mln
• OurCreative Bonds
• Laziale Ale
• Elbler
• Craft Academny
• Superdrug
• Nature Box
• Beauty Pie
• Sleek Touch
• Molecola
• Encore
• Poppy's
• TurboPUP
• Acorelle
• Cheeky Friends
• Gro-hush
• Prince Additive
• Marlboro
• Teeps
• Tesco
• Sainsburys
• Uber Eats
• Le Petit Chef
• Flytrex
• Wellbeing Brewery
• Camden Town Brewery
• Tate & Lyle
• PepsiCo

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Reasons to buy:
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Key Points from TOC:
Executive Summary
The Future

About Us:
Orbis Research ( is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.

Contact Info:
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Suite 600, Dallas,
Texas - 75204, U.S.A.
Phone No.: +1 (214) 884-6817; +912064101019
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