Comfort and Uncertainty Market 2019: Investigating Impact on FMCG Landscape by Happy Farm, Xinxiwang, Cellular Seasonings, Kagome, Wtr Mln, Laziale Ale, Elbler, Craft Academny, Superdrug, Nature Box, Beauty Pie, Sleek Touch, Molecola, Encore, Poppy's, Gro

Comfort & Uncertainty is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of consumer insight studies. The analysis covers what the mega-trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize. The research concludes by identifying where the mega-trend is heading next and how long it will last.

As consumers become more aware of their health and wellbeing, greater importance is placed on the inclusion of specific ingredients and health claims that align to different dietary needs. This has resulted in consumers seeking out products with transparent and natural formulations, therefore appearing more healthy. Globalization and global economic activity continues to make the lives of consumers increasingly more strenuous and challenging. This is certainly true among working professionals who struggle with time- and stress-related anxieties. The demand for simple positioning is high, including formulation and information.

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Scope:
- 54% of global consumers pay a very high/high amount of attention to the ingredients used in food and drink products.
- Two thirds of consumers globally are most likely to purchase a product developed for their lifestyle. 61% of global consumers like to stick to grocery products and brands that they know and trust.

Key Players:
• Happy Farm
• Xinxiwang
• Cellular Seasonings
• Kagome
• Wtr Mln
• OurCreative Bonds
• Laziale Ale
• Elbler
• Craft Academny
• Superdrug
• Nature Box
• Beauty Pie
• Sleek Touch
• Molecola
• Encore
• Poppy's
• TurboPUP
• Acorelle
• Cheeky Friends
• Gro-hush
• Prince Additive
• Marlboro
• Teeps
• Tesco
• Sainsburys
• IKEA
• Uber Eats
• Le Petit Chef
• Flytrex
• TCCC
• Wellbeing Brewery
• Camden Town Brewery
• Tate & Lyle
• PepsiCo

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- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Key Points from TOC:
Executive Summary
Introduction
Sectors
Generations
Regions
The Future
Appendix

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