CLASSEN megaloc - Success at Domotex 2007

“With megaloc we have created a system which will revolutionise the installation of wooden and wood based flooring. According to our opinion it doesn’t really get any simpler and quicker. Especially with the extra wide panels, e.g. those with tile decors, megaloc is a real winner.” Visitors to the Classen exhibition stand were able to convince themselves of the content of this statement.

“With our new collection structure split into laminate flooring worlds and with Classen Megaloc as primary element of our new orientation, we have once again managed to convince the trade visitors of our competence” celebrated the Classen Marketing department over its latest success.

The Classen technological development department are talking about “a milestone in the development of installation systems for wooden and wood based products”. And not wrongly, either. The patented system is based on the installation principals of pan tile (roof tile) technology. This means the laminate panels are simply inserted into the previous row and by lowering the short edge is joined to the previously installed panel. Finally, a short, sharp push with the thumbs and the panel clips into place – finished.

However, Classen megaloc should not be limited to the products sold under the Classen and Wiparquet brands. Classen will also offer the quick installation system to licensees – producers, distributors or retailers.

New collection structures and decors

Also the new decors in the in the Classen and the exclusive brand Wiparquet for the specialist retailers received a large, positive response. The new collection structure from Classen was especially noted. The new decors and surfaces will be presented here in the future in individual experience worlds. “Discover the world of laminate” proclaims the heading under which the new Classen worlds are presented.

Within Classen everyone is convinced “with the new collection structures and the division into experience worlds we once again present the trade with a new, strongly emotional marketing line. In simple and clear structures logical price differentiation features are presented. The five collection worlds of styleworld, easyworld, funworld, trendworld and premiumworld all possess individual qualities which are easy for the end customer to follow.
The primary concern was, with the large selection of decors and surfaces, to prevent a “collection confusion” and to clearly present the flooring with its special qualities. With the new experience structure the split between technical information and emotional presentation is – we think – once again successfully presented.

Classen at the Internet: www.classen.de

The CLASSEN Group produces high quality wood and wood based products for internal applications. In the market for Laminate flooring CLASSEN is the third largest producer in the world. Here central to our product development process are the DIY companies and their customers. The success of our products is closely connected with it's quality and this is in turn connected to our goal, to keep our customers and products at the forefront of their respective fields.
The CLASSEN Group is the partner of choice for companies around the world!

Contact:
CLASSEN Group
Werner-von-Siemens-Strasse 18-20
D-56759 Kaisersesch
Germany
www.classen.de
info@classen.de

Pressrelations:
H.W.G.
Marketing & Werbung
Yvonne Möhrke
Wiedbachstr. 50
D-56567 Neuwied
Germany
Tel. +49 2631 964623
Fax +49 2631 964614
E-Mail: y.moehrke@hwg-media.de
www.hwg-media.de

This release was published on openPR.