North America advanced driver assistance systems (ADAS) Market is expected to garner USD 9.20 Bn by 2023 with By Major Vendors: AG, Autoliv Inc., Delphi Technologies, Denso Corporation, Bosch, Mobileye
ADAS are systems that support, complement or substitute the driver of a vehicle. These systems help drivers to avoid collisions and accidents. It is a set of systems used in vehicles to provide an intelligent and comfortable driving experience. They use radar and cameras to assist the drivers by providing real-time information about the surroundings. ADAS is leading the way for autonomous vehicles. These systems are the foundation of next-generation automotive electronic safety systems and autonomous cars. A vehicles ADAS can detect objects and alert the driver of hazardous conditions or impending danger. The North America ADAS market is expected to reach USD 9.20 Bn by 2023 with a CAGR of 17.7% during 2018-2023.
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The market is divided into three primary segments based on vehicle, sensor and component.
Based on vehicle, the market is segmented into passenger and commercial vehicles.
Based on sensors, the market is divided into image, radar, lidar and other sensors (ultrasonic,
infrared and laser sensors).
Based on components, the market is classified into adaptive cruise control (ACC), parking assistance (PA), lane departure warning (LDW), tire pressure monitoring (TPM), blind spot detection (BSD), autonomous emergency braking (AEB) and others (adaptive front lighting, drowsiness monitor, forward collision warning, head-up display and driver monitoring systems).
On the basis of countries, the market is segmented into the U.S. and Canada.
Key growth factors
The increasing government initiatives for mandating driver assistance system in order to lower road accidents is expected to proliferate market growth. Higher adoption of these systems in small cars is anticipated to further boost the market demand. Rising levels of technological innovation as well as growing initiatives towards vehicle automation and self-drive cars have raised the demand for driver safety and assistance systems over the past decade. The adoption of ADAS applications such as ACC, BSD, LDW and night vision are leading to reduction in the number of accidents. The ADAS market in North America is expected to grow with a rise in demand for automobiles, especially in the U.S. Major manufacturers exist in this region and combined with the available sophisticated technologies they fuel the ADAS market. Car sales across the U.S. have significantly increased implying a positive prospect of growth in the automotive industry. This industry in Canada is closely linked to that of the U.S., due to the North American Free Trade Agreement (NAFTA) and the Automotive Products Trade Agreement (APTA). Therefore, the market in this region is also growing.
Threats and key players
The growth of the ADAS market is currently hindered by the growing incidence of software failures in sensors coupled with the high cost of these systems that have acted as major restraining factors for the wide acceptability of these systems. The forward-collision warning systems still have difficulty identifying objects when a vehicle is traveling at high speed. Many of the most promising ADAS applications are still being refined or have not yet hit the market while others are expensive and mostly available in premium cars. But one of the most important factors inhibiting demand could be a lack of consumer awareness. Once consumers become familiar with ADAS, they will prefer cars with these features.
The key competitors in the North America ADAS market are Continental AG, Autoliv Inc., Delphi Technologies, Denso Corporation, Bosch, Mobileye and others.
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Chapter 1: Executive summary
1.1. Market scope and segmentation
1.2. Key questions answered in this study
1.3. Executive summary North America
1.4. Executive summary the U.S.
1.5. Executive summary Canada
Chapter 2: North America ADAS market market overview
2.1. North America market overview by revenue
2.2. North America market overview by countries: revenue, CAGR
2.3. North America market overview drivers, challenges and trends
2.4. Value chain
Chapter 3: Country-wise market overview
3.1. Country-wise market overview the U.S.
3.1.a. The U.S. historical market revenue, the U.S.
forecasted market revenue, CAGR, key companies, highlights
3.2. Country-wise market overview Canada
3.2.a. Canada historical market revenue, Canada
forecasted market revenue, CAGR, key companies, highlights
Chapter 4: North America segment overview
4.1. North America segment overview by vehicle revenue, CAGR, write-up
4.1.a. North America segment overview by vehicle: regional share (2023F)
4.2. North America segment overview by sensor revenue, CAGR, write-up
4.2.a. North America segment overview by sensor: regional share (2023F)
4.3. North America segment overview - by component revenue, CAGR, write-up
4.3.a. North America segment overview by component: regional share (2023F)
Chapter 5: The U.S. by segment
5.1. The U.S. by vehicle: revenue, CAGR, highlights
5.2. The U.S. by sensor: revenue, CAGR, highlights
5.3. The U.S. by component: revenue, CAGR, highlights
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