Press release
The Global Potato Chips Market is estimated to grow during the forecast period some of the key players like Lay's, Pringles, Ruffels, Kettle, Herr, Intersnack Group, PepsiCo, Snyder's-Lance, UTZ, Burtschips, Golden Flake Snack Foods, Great Lakes Potato Ch
DescriptionBy 2022, the Global Potato Chips Market is estimated to reach US$ XX Mn, up from US$ XX Mn in 2016, growing at a CAGR of XX% during the forecast period. Potato chips currently represent a predominant part of the snack food and convenience food market in countries across the globe. Owing to their easy availability and cheaper price even for the premium products, potato chips have become popular among all age groups. The market has evolved substantially since its accidental birth in 1853, slowly turning into a multibillion-dollar industry. To meet the changing consumer demand, product innovation has become imperative for market players. The development of newer products with modified flavorings and ingredients is the key to surviving in the global potato chips and crisps market.
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Market Dynamics
A rapidly changing lifestyle coupled with long working hours has forced people to shift from elaborate luncheons to packaged foods and desk snacks. Major driving factors for the global market include growing urbanization, rise in disposable incomes of consumers, and easy portability of small chips packages. Moreover, the growth of emerging economies and value addition are anticipated to further fuel the market size.
Conversely, rising health consciousness among consumers has encouraged a shift towards healthier alternatives, such as wholegrain crackers and fruits. This is expected to inhibit the global market growth. The availability of potato chips substitutes, like the low-fat and low-sodium chips, pose another major threat to the growth of the market. However, vendors are responding by developing a premium range of healthier potato chips and crisps.
Market Segmentation
The global potato chips market is fragmented on the basis of taste, flavour and distribution channel.
By Taste
By Flavour
By Distribution Channel
Plain
Salted
Chilli
Flavoured
Barbecue Chips
Salt & Vinegar
Sour Cream & Onion
Spicy Jalapeno
Rotisserie Chicken
Cheddar & Sour Cream
Sweet Onion
Honey Mustard
Ranch
Cheese & Onion
Salt & Pepper
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Supermarkets/Hypermarkets
Convenience Stores
Independent Retailers
Others
The supermarket/hypermarket segment dominated the global potato chips market in 2016, with more than 70% of the market share.
Geographical Analysis
Although potato chips are consumed all over the world, their penetration and consumption levels vary widely across the globe. The United States and European regions currently represent the leading markets, accounting for nearly two-thirds of the total market demand. The introduction of new, unique flavours coupled with an ever-increasing demand for fast food is expected to contribute to the market growth during the forecast period. However, the growth rates in these markets have reached maturity whereas emerging markets such as India, China, and Russia are anticipated to show promising growth due to rising urbanization and an increase in the per-capita income.
Key Players
The market for potato chips is concentrated largely among prominent international players like Lay's, Pringles, Ruffels, Kettle, Herr, Intersnack Group, PepsiCo, Snyder's-Lance, UTZ, Burtschips, Golden Flake Snack Foods, Great Lakes Potato Chips, Kettle Foods, Koikeya, Lorenz Bahlsen Snack World, Notions Group, Old Dutch Foods, Popchips, Proper Crisps, Shearer's Snacks, Tyrrell's Potato Crisps, and Wise Foods. The competition is stiff, with vendors constantly competing for innovation in terms of flavour, pricing, and brand recognition.
Report Contents Regional Analysis Report Highlights
Market segments
Market Drivers, Restraints and Opportunities
Market Size & Forecast 2016 to 2022
Supply & Demand Value Chain
Market - Current Trends
Competition & Major Companies
Technology and R&D Status
Porters Five Force Analysis
Strategic and Critical Success Factor Analysis of Key Players
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
Consumer and Pricing Analysis
Market dynamics of the industry
Market Segmentation
Estimated Market Sizing in terms of volume and value
Recent trends in Market and impact
Research Status and Technology Overview
Extensive Industry Structure Coverage
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Kenneth Research is a reselling agency providing market research solutions in different verticals such as Automotive and Transportation, Chemicals and Materials, Healthcare, Food & Beverage and Consumer Packaged Goods, Semiconductors, Electronics & ICT, Packaging, and Others. Our portfolio includes set of market research insights such as market sizing and market forecasting, market share analysis and key positioning of the players (manufacturers, deals and distributors, etc), understanding the competitive landscape and their business at a ground level and many more. Our research experts deliver the offerings efficiently and effectively within a stipulated time. The market study provided by Kenneth Research helps the Industry veterans/investors to think and to act wisely in their overall strategy formulation Kenneth Research is a reselling agency providing market research solutions in different verticals such as Automotive and Transportation, Chemicals and Materials, Healthcare, Food & Beverage and Consumer Packaged Goods, Semiconductors, Electronics & ICT, Packaging, and Others. Our portfolio includes set of market research insights such as market sizing and market forecasting, market share analysis and key positioning of the players (manufacturers, deals and distributors, etc), understanding the competitive landscape and their business at a ground level and many more. Our research experts deliver the offerings efficiently and effectively within a stipulated time. The market study provided by Kenneth Research helps the Industry veterans/investors to think and to act wisely in their overall strategy formulation
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