The global protein bar market is expected to grow in the period 2017-2022 Key player in the market include General Mills, Kellogg's, RX Bars, Kind Bars, Quest Nutrition Bars, and White wave Food Company

Description
Changing lifestyles amongst rapid urbanisation trends have boosted global protein bar consumption. The global protein bar market advocates such products as healthier alternatives to fried and oily snacks, aiming to take a dig at the rising health conscious population. In response to such product releases, the population has been quick to catch up in adopting suggestive food habits that entail protein bars as the future of healthy snacking.
Estimated at US$ XX in 2017, the global protein bar market is expected to reach a valuation of US$ XX by 2022 at a CAGR of XX% in the period 2017-2022.

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End Users
Advocating protein bars as a convenience product have established it as favourable to working class professionals as well as those driven by provocative health fads. To the working class, protein bars provide a means of healthy snacking that outdo alternatives like potato chips or other fries that can suggestively be of potential harm in the long run. To those otherwise fixated on following up on health fads, protein bars are seen as alternate sources to protein nourishment without the excess carbs.

Market Dynamics
The market has been catching up pretty well in most urban settlements, where cooking something from scratch or full-blown meals are seen as poor investments of one's personal time. Manufacturers have even started rolling out variants in attractive flavours, aiming to draw the younger generation towards adopting the protein bar snack regime. Gym and exercise enthusiasts are shown to prefer protein bars over conventional snacking in several ad campaigns, owing to reduced carb consumption and appetite.
Recent times have shed light on how most protein bars have exorbitant amounts of sugar in them. Exploiting the tactical advantage, manufacturers now have stared marketing their brands as low sugar or sugar free, as compared to other potential rivals. Another topic of interest being addressed by the masses is the high content of gluten and other allergens in the products. While such concerns have posed hurdles to the market, manufacturers are combating them with these very same points as their selling points.

Market Segmentation
The global protein bar market can be segmented based on protein content and flavours available. On the basis of protein content, the market can be broadly segmented into high protein variants, the likes of which are used by athletes and gym professionals, and the low-protein variants, used by those simply willing to adopt healthier lifestyles. Other segments in the same category include protein bars for women, sugar-free bars, gluten-free bars, lactose-free bars, etc.

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Geographical Analysis
Regionally, the market is segmented into North America, Europe, Asia-Pacific, and Australia. The USA and UK take up the respective lion's share in the North American and European segments, owing to increased consumption of nutrition products. In Asia-Pacific, East Asian economies, especially the Japanese market, is expected to grow the fastest.

Key players
Key player in the market include General Mills, Kellogg's, RX Bars, Kind Bars, Quest Nutrition Bars, and Whitewave Food Company.
Report ContentsRegional AnalysisReport Highlights
Market segments
Market Drivers, Restraints and Opportunities
Market Size & Forecast 2016 to 2022
Supply & Demand Value Chain
Market - Current Trends
Competition & Major Companies
Technology and R&D Status
Porters Five Force Analysis
Strategic and Critical Success Factor Analysis of Key Players

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
Consumer and Pricing Analysis
Market dynamics of the industry
Market Segmentation
Estimated Market Sizing in terms of volume and value
Recent trends in Market and impact
Research Status and Technology Overview
Extensive Industry Structure Coverage

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