Press release
Online Advertising Market Share, 2019 Size, Growth Opportunities by Top Companies & Platforms (Google, Amazon, Aol, Baidu, Facebook, Linkedin, Microsoft, Twitter, Yahoo), Demand & Trends by 2025
Online Advertising Market 2019
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
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The key players covered in this study
• Amazon
• Aol
• Baidu
• IAC
• Microsoft
• Yahoo
It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content.
This report focuses on the global Online Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Online Advertising development in United States, Europe and China.
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Market segment by Type, the product can be split into
• Search Engine Marketing
• Display Advertising
• Classified
• Mobile
• Digital Video
• Lead Generation
• Rich Media
• Others
Market segment by Application, split into
• Automotive
• BFSI
• CPG
• Education
• Healthcare
• Industrial
• Media and Entertainment
• Retail
• Telecommunication and Information Technology-Enabled Services (ITES)
• Transport and Tourism
Market segment by Regions/Countries, this report covers
• United States
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America
The study objectives of this report are:
• To analyze global Online Advertising status, future forecast, growth opportunity, key market and key players.
• To present the Online Advertising development in United States, Europe and China.
• To strategically profile the key players and comprehensively analyze their development plan and strategies.
• To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Online Advertising are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
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Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Online Advertising Market Size Growth Rate by Type (2014-2025)
1.4.2 Search Engine Marketing
1.4.3 Display Advertising
1.4.4 Classified
1.4.5 Mobile
1.4.6 Digital Video
1.4.7 Lead Generation
1.4.8 Rich Media
1.4.9 Others
1.5 Market by Application
1.5.1 Global Online Advertising Market Share by Application (2014-2025)
1.5.2 Automotive
1.5.3 BFSI
1.5.4 CPG
1.5.5 Education
1.5.6 Healthcare
1.5.7 Industrial
1.5.8 Media and Entertainment
1.5.9 Retail
1.5.10 Telecommunication and Information Technology-Enabled Services (ITES)
1.5.11 Transport and Tourism
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Online Advertising Market Size
2.2 Online Advertising Growth Trends by Regions
2.2.1 Online Advertising Market Size by Regions (2014-2025)
2.2.2 Online Advertising Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Online Advertising Market Size by Manufacturers
3.1.1 Global Online Advertising Revenue by Manufacturers (2014-2018)
3.1.2 Global Online Advertising Revenue Market Share by Manufacturers (2014-2018)
3.1.3 Global Online Advertising Market Concentration Ratio (CR5 and HHI)
3.2 Online Advertising Key Players Head office and Area Served
3.3 Key Players Online Advertising Product/Solution/Service
3.4 Date of Enter into Online Advertising Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Online Advertising Market Size by Type (2014-2019)
4.2 Global Online Advertising Market Size by Application (2014-2019)
5 United States
5.1 United States Online Advertising Market Size (2014-2019)
5.2 Online Advertising Key Players in United States
5.3 United States Online Advertising Market Size by Type
5.4 United States Online Advertising Market Size by Application
6 Europe
6.1 Europe Online Advertising Market Size (2014-2019)
6.2 Online Advertising Key Players in Europe
6.3 Europe Online Advertising Market Size by Type
6.4 Europe Online Advertising Market Size by Application
7 China
7.1 China Online Advertising Market Size (2014-2019)
7.2 Online Advertising Key Players in China
7.3 China Online Advertising Market Size by Type
7.4 China Online Advertising Market Size by Application
8 Japan
8.1 Japan Online Advertising Market Size (2014-2019)
8.2 Online Advertising Key Players in Japan
8.3 Japan Online Advertising Market Size by Type
8.4 Japan Online Advertising Market Size by Application
9 Southeast Asia
9.1 Southeast Asia Online Advertising Market Size (2014-2019)
9.2 Online Advertising Key Players in Southeast Asia
9.3 Southeast Asia Online Advertising Market Size by Type
9.4 Southeast Asia Online Advertising Market Size by Application
10 India
10.1 India Online Advertising Market Size (2014-2019)
10.2 Online Advertising Key Players in India
10.3 India Online Advertising Market Size by Type
10.4 India Online Advertising Market Size by Application
11 Central & South America
11.1 Central & South America Online Advertising Market Size (2014-2019)
11.2 Online Advertising Key Players in Central & South America
11.3 Central & South America Online Advertising Market Size by Type
11.4 Central & South America Online Advertising Market Size by Application
12 International Players Profiles
12.1 Amazon
12.1.1 Amazon Company Details
12.1.2 Company Description and Business Overview
12.1.3 Online Advertising Introduction
12.1.4 Amazon Revenue in Online Advertising Business (2014-2019)
12.1.5 Amazon Recent Development
12.2 Aol
12.2.1 Aol Company Details
12.2.2 Company Description and Business Overview
12.2.3 Online Advertising Introduction
12.2.4 Aol Revenue in Online Advertising Business (2014-2019)
12.2.5 Aol Recent Development
12.3 Baidu
12.3.1 Baidu Company Details
12.3.2 Company Description and Business Overview
12.3.3 Online Advertising Introduction
12.3.4 Baidu Revenue in Online Advertising Business (2014-2019)
12.3.5 Baidu Recent Development
12.4 Facebook
12.4.1 Facebook Company Details
12.4.2 Company Description and Business Overview
12.4.3 Online Advertising Introduction
12.4.4 Facebook Revenue in Online Advertising Business (2014-2019)
12.4.5 Facebook Recent Development
12.5 Google
12.5.1 Google Company Details
12.5.2 Company Description and Business Overview
12.5.3 Online Advertising Introduction
12.5.4 Google Revenue in Online Advertising Business (2014-2019)
12.5.5 Google Recent Development
12.6 IAC
12.6.1 IAC Company Details
12.6.2 Company Description and Business Overview
12.6.3 Online Advertising Introduction
12.6.4 IAC Revenue in Online Advertising Business (2014-2019)
12.6.5 IAC Recent Development
12.7 Linkedin
12.7.1 Linkedin Company Details
12.7.2 Company Description and Business Overview
12.7.3 Online Advertising Introduction
12.7.4 Linkedin Revenue in Online Advertising Business (2014-2019)
12.7.5 Linkedin Recent Development
12.8 Microsoft
12.8.1 Microsoft Company Details
12.8.2 Company Description and Business Overview
12.8.3 Online Advertising Introduction
12.8.4 Microsoft Revenue in Online Advertising Business (2014-2019)
12.8.5 Microsoft Recent Development
12.9 Twitter
12.9.1 Twitter Company Details
12.9.2 Company Description and Business Overview
12.9.3 Online Advertising Introduction
12.9.4 Twitter Revenue in Online Advertising Business (2014-2019)
12.9.5 Twitter Recent Development
12.10 Yahoo
12.10.1 Yahoo Company Details
12.10.2 Company Description and Business Overview
12.10.3 Online Advertising Introduction
12.10.4 Yahoo Revenue in Online Advertising Business (2014-2019)
12.10.5 Yahoo Recent Development
13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)
14 Analyst’s Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
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