China Smart Household Industry Market Trend Overview by Home appliances-Haier, Hardware eco chain-Xiaomi, Whole house intelligence-LifeSmart, Growth company-ORVIBO and Operator-China Telecom

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INDUSTRIAL TRENDS: Industry giants tend to put forward strategic layout from the macro level, and cut into entry level products through strong capital and flow resources. Unicorns are more focused and can execute the whole process from design to sales. With the help of giants, unicorns can quickly bring their products to market. The product and technology cycle of smart household usually show a symmetrical change, that is, when the product market is hot, the technical field is relatively quiet, and when the technology attention is high, the product market tends to be uneventful. The front loading market will play an important role in the transition from geek to mass audience of smart household.

1. Executive Summary

2. Development Background and status
2.1 PEST Analysis
2.2 Development Milestones
2.3 Investment and Financing

3. Landscape of Industry Chain
3.1 Industry Map
3.2 Key Products & Application Scenarios
3.3 Business Model
3.4 Market Size
3.5 Status of Integrated Market
3.6 Competition points

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4 Survey of Practitioners

5 Typical Enterprise Case Analysis
Home appliances-Haier
Hardware eco chain-Xiaomi
Whole house intelligence-LifeSmart
Growth company-ORVIBO
Operator-China Telecom

6 Technology Standardization and Status Quo

7 Development Trends

After the acquisition of Nest by Google, the market heat of smart household swept to China, and related parties in the industrial chain, such as household appliance enterprises, consumer electronics, internet companies and telecom operators, have been engaged in self-research intelligent hardware, or layout ecological platform. Cross-border cooperation and open ecology have become the mainstream.

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MARKET SIZE: The smart household market in China was 325.47 billion yuan in 2017, with intelligent home appliances accounting for 86.9 percent. It is expected that the market will maintain a CAGR of 21.4% in the next three years, and the market size will reach 581.93 billion yuan by 2020.

BUSINESS MODEL: The brand owners of hardware product make profit by selling hardware to earn price difference; technology providers can sell technology and services directly to hardware vendors, or monetize them through 2C internet services or 2B data services basing on user traffic and data.

List of Charts

Definition of smart household in China
Industrial characteristics
PEST analysis of smart household industry in China, 2018
Relevant policies of smart household industry in China, 2012-2018
Per capita disposable income & consumption expenditures of Chinese residents, 2013-2017
The construction area and completion area of China's commercial housing, 2013-2017
The number of mobile Internet users in China, 2013-2017
Changes in Chinese consumers' demand for smart products, 2014-2017
The relationship between smart household and IoT, AI and cloud computing
Development history of Chinese smart household industry, 2014-2018
The number of financing projects in Chinese smart household industry, 2013-2018H1
The number of financing projects in Chinese smart household industry by round, 2013-2018H1
Distribution of network information unicorn enterprises in China, 2017
More than 100 million yuan financing projects in China’s smart household industry, 2018H1
Comparison of smart household development between China and the United States
Structure of smart household industrial chains in China, 2018
Smart household industrial map in China, 2018
Key products in China’s smart household industry, 2018
Major application scenarios of China’s smart household industry, 2018
Business model of China’s smart household industry, 2018
Distribution channels of China’s smart household industry, 2018
Market size of China’s smart household industry by segment, 2016-2020E
Market size of China’s smart appliance industry by segment, 2016-2020E
Demand and functional scenarios of integrated smart household projects, 2017
Distribution of integrated smart household service providers by province, 2017
Team size distribution of integrated smart household service providers, 2017
Annual sales range of integrated smart household service providers, 2017
Business type of integrated smart household service providers, 2017
Distribution of average cost of single smart household projects, 2017
Purchase/obtain channel distribution of smart household products, 2017
Market size of smart speakers in China, 2016-2018
Output of smart door lock in China, 2008-2017

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