Mixed Reality Headsets Market 2019 by Top Key Players: Vendor profiles, Apple, Inc., Atheer, Inc., Dell, Inc., GlassUP S.r.l, Google, Inc, Hewlett & Packard, HTC Corporation, Lenovo, LG Electronics, Magic Leap Microsoft Corporation, Optinvent, Samsung Ele

The Mixed Reality Headsets Market research report by Market Study Report, LLC, is a compilation of pivotal insights pertaining to market size, competitive spectrum, geographical outlook, contender share, and consumption trends of this industry. The report also highlights the key drivers and challenges influencing the revenue graph of this vertical along with strategies adopted by distinguished players to enhance their footprints in the Mixed Reality Headsets Market.

The global mixed reality headset market is set to experience significant momentum over the coming years attributed to the growth of AR and VR platforms across various applications along with product advancements.

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Company Profiles

• Vendor profiles
• Apple, Inc.
• Atheer, Inc.
• Dell, Inc.
• GlassUP S.r.l
• Google, Inc
• Hewlett & Packard
• HTC Corporation
• Lenovo
• LG Electronics
• Magic Leap
• Microsoft Corporation
• Optinvent
• Samsung Electronics
• Seiko Epson Corporation
• Sensics, Inc.
• Shadow Creator
• Solos
• Sony Corporation
• TCL Corporation
• Vuzix Corporation
• Zeiss

The hype surrounding augmented, mixed, and virtual reality has seen a steady rise over the last few years and is predicted to continue through 2019 as well. Although most AR, VR, and MR headsets are manufactured with gaming audiences in mind, creators are still haunted by the questions concerning its practical utility. However, 2018 cleared all doubts as AR/VR forayed into mainstream sectors and into customer experiences and interaction
Rising need of retailers to inspire their customers through AR/VR video marketing is expected to propel the mixed reality headsets market growth. 2D videos cannot offer high degree of customer engagement, which AR/VR can, thus enabling the companies to attract the target group of customers. For instance, the Oreo Wonder Vault VR campaign takes users through the facility where its cookie flavors are conceived. According to YuMe, a video advertising company, emotional attachment to a brand increased by 27% in a VR experience.

Also, the customer engagement duration is far higher for VR content, which will propel the mixed reality headsets market growth significantly. Global mixed reality headsets market is set to exceed USD 35 billion by 2024 and shipments are forecast to grow at around 30%; according to a new research report.

The mixed reality headsets market is expected to grow at a significant rate, owing to growing usage in employee training across several end-use industries including retail, automobile, aerospace & defense, and industrial manufacturing. The devices enable the trainees to learn and experience with the interactive objects within their present environment. For instance, the 200 training centers of the retail giant, Walmart are planning to incorporate the virtual reality platform by the end of 2017 to train employees. The employees will Oculus Rift headsets to train on different real-world scenarios.

High product costs are expected to restrict the commercial adoption of these devices, thus impacting the mixed reality headsets market growth. Increasing technological advancements and innovations in the products are compelling the manufacturers to sell the products at premium prices making them much less affordable for customers across several industries and consumers in the gaming sector. However, with the increasing number of players entering the mixed reality headsets market and rising commercialization of AR and VR devices, the prices are expected to witness gradual decline making them affordable, thereby increasing the adoption rate.

AR devices are expected to grow at the highest growth rate in the mixed reality headsets market, due to its ability to overlay information on reality. These devices are gaining popularity due to applications across healthcare, automotive, and industrial sectors. Smart glasses will witness high adoption owing to the low costs and high degree of convenience offered, as compared to HMDs. The usage of these devices in day-to-day applications is increasing gradually, with the growing need to get the right information when required, thereby driving the mixed reality headsets market growth.

For instance, the furniture giant IKEA has introduced immersive VR-led showrooms allowing customers to explore their products in 3D. Similarly, Amazon offers an AR-based shopping experience to its iOS app shoppers. With that said, it is rather overt that the growing adoption of AR and VR into retail and other sectors will escalate the demand for mixed reality headsets in the future.

The technological advancements related to the product are slated to further amplify product demand in the near future. For example, Microsoft Corp. would soon launch an advanced version of its mixed-reality HoloLens headset. The new version would feature the company’s latest generation of Kinect sensor along with a custom artificial intelligence chip dedicated to enhancing performance.

Recently, Microsoft even received a contract worth $480 million to equip the U.S Army with a military grade version of the same. Therefore, such advancements have major potential to fuel the product demand among gadget junkies and corporations, while further proliferating the mixed reality headsets market growth.

The China mixed reality headsets market is anticipated to witness significant growth during the forecast timeframe, owing to the presence of large number of players in the region. Development of low-cost products, due to the presence of several material suppliers and cost-effective labor is expected bode well for the mixed reality headsets market growth in China.

The Germany mixed reality headsets market will witness increased demand, owing to increasing implementation in the automotive industry. Moreover, the technology is being used in applications such as marketing, training, and design development in automobiles. For instance, the BMW service engineers use AR HMDs to see the instructions and tools to be used.

Some of the prominent players in the mixed reality headsets market comprise Facebook/Oculus, Microsoft, HTC, Sony Corporation, Samsung Electronics, Lenovo, GlassUP S.r.l, Optinvent, Solos, Vuzix Corporation, and Seiko Epson Corporation. Small players are continuously entering the mixed reality headsets market due to its attractiveness and huge market potential. These companies in the market need to invest increasingly in R&D and new product development to gain competitive edge. For instance, Optinvent has created and patented its Clear-Vu technology, that enables see-through near the eye.

Mixed reality headsets market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD and shipment in units from 2015 to 2024, for the following segments:

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Mixed Reality Headsets Market, By Technology

AR
VR
AR Headsets Market, By Product
Head-mounted display (HMD)
Smart glasses

AR Headsets Market, By Application

Entertainment
Healthcare
Aerospace & defense
Automotive
Retail
Industrial
Others

VR Headsets Market, By Product

Tethered
Untethered

VR Headsets Market, By Application

Entertainment
Healthcare
Aerospace & defense
Automotive
Retail
Others

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