In-Game Advertising Market Share 2019- By Key Players: Motive Interative, RapidFire, Double Fusion, Engage Advertising, Giftgaming, Electronic Arts, Google Adscape Media, Media Spike, Playwire Media

In-game advertising (IGA) refers to advertising in computer and video games. IGA differs from advergaming, which refers to a game specifically made to advertise a product. ... Due to the custom programming required, dynamic advertising is usually presented in the background; static advertisements can appear as either.

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Increasing demand for social and mobile gaming is expected to drive the global in-game advertising market. In-game advertising allows advertisements to be integrated into desktop and mobile games through commercials, cut-scenes, billboards, and background displays. Additionally, these advertisements are non-interrupting and facilitate seamless experience to players. In-game advertisements are anticipated to cause greater audio-visual impact causing favorable and long-lasting product impressions on viewers.

Various benefits such as reduced advertising expenses, increased reach and return on investments, rapid integration, and easy configuration of advertisements in social gaming are anticipated to drive the in-game advertising market. Further, implementation of various payment schemes for gaming reduces frauds, which may propel market demand over the forecast period. Increasing availability of free mobile games utilizing in-game advertising to generate revenues is anticipated to propel market growth. This service may also generate added revenues for game developers, which is further expected to fuel market growth. In-game advertisements integrated in mobile games also enable location and tracking features, which may be utilized to provide location specific advertisements to consumers resulting in greater consumer impact.
In 2018, the global In-Game Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

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This report focuses on the global In-Game Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the In-Game Advertising development in United States, Europe and China.

The key players covered in this study
• Motive Interative
• RapidFire
• Double Fusion
• Engage Advertising
• Giftgaming
• Electronic Arts
• Google Adscape Media
• Media Spike
• Playwire Media

Market segment by Type, the product can be split into
• Dynamic In-Game Advertising (aka DIGA)
• Static In-Game Advertising
• Advergames

Market segment by Application, split into
• Mobile phone
• PC
• Others

Market segment by Regions/Countries, this report covers
• United States
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America

Some Point from Table of Content:
Chapter One: Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global In-Game Advertising Market Size Growth Rate by Type (2014-2025)
1.4.2 Dynamic In-Game Advertising (aka DIGA)
1.4.3 Static In-Game Advertising
1.4.4 Advergames
1.5 Market by Application
1.5.1 Global In-Game Advertising Market Share by Application (2014-2025)
1.5.2 Mobile phone
1.5.3 PC
1.5.4 Others
1.6 Study Objectives
1.7 Years Considered

Chapter Two: Global Growth Trends
2.1 In-Game Advertising Market Size
2.2 In-Game Advertising Growth Trends by Regions
2.2.1 In-Game Advertising Market Size by Regions (2014-2025)
2.2.2 In-Game Advertising Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

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