Workstation Market Emerging Players Hewlett-Packard Enterprises, Inc., Dell Inc., Lenovo Group Limited, Fujitsu Ltd., NEC Corporation, Samsung, Toshiba America Client Solutions, Inc., Acer, Inc., Microsoft Corporation

Workstations are high performance computers that are used to carry out complex tasks. Unlike personal computers, these computers require higher CPU power, higher memory volumes, and multitasking ability. The very nature of these computers to perform complex tasks requires them to be compatible with all kinds of productive software. Moreover, as these computers are used for specific scientific and technical applications, they need to have minimum downtime. Workstations are used in various applications such as digital content creation, in computer aided design (CAD), graphics, and, 3D animation industry. Content creation includes updating and maintaining of blogging, videography, photography, and website. Other applications include maintenance of social media and distribution of digital media.

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Increasing use of animation in the film and gaming industry is accelerating growth of the market

Computer animation is a process, which is used for generating moving images or animated images. For this process, computers normally use 2D animation software or 3D animation software. 3D computer animation involves combination of 3D models of objects with supported programming. Nowadays, 3D animations are more in demand when compared to 2D animation, as it is a highly advanced and controllable technique. 3D animation is majorly used in filmmaking. Moreover, it is also used in various applications such as interior designing, architecture, business, and gaming. In business, 3D animations are commonly used in presentations, marketing, and education. Therefore, increasing use of workstations in the 3D animation industry is driving growth of the workstation market. For instance, according to Coherent Market Insights, the total value of the global animation industry was US$ 258 billion in 2017 and is expected to reach US$ 350 billion by 2026.

CAD workstations are one of the most widely used workstations, which uses CAD or computer aided design software. CAD is a software that is used for the creation, analysis, and modification of designs. CAD workstations use multicore processor and hard drive, which has quicker speed. Moreover, these workstations use specially designed graphic cards for improving the performance of CAD software. CAD is used in many applications such as automotive, aerospace, and industrial engineering. CAD is also used in computer animations for delivering special effects in movies and advertising. It is primarily used to improve the quality of designs and create a database for manufacturing. Lower production cost and shorter design times are the advantages of CAD workstations. Therefore, increasing use of CAD workstations is expected to fuel growth of the workstation market.

Frequent requirement of upgrades is one of the key restraining factors of the global workstation market

The extended replacement cycles and frequent product upgrades are some of the key challenges faced by the global workstation market. The frequent upgrades of software required for certain tasks face compatibility issues with certain kinds of software and hardware (related to memory requirement or CPU power). This makes it difficult for small companies to invest in upgrading software and hardware, which in turn hinders growth of the market.

Global Workstation Market: Regional Analysis

North America holds dominant position in the global workstation market and exhibits maximum growth in the market due to increasing adoption of digital content creation. For instance, according to a report by the Bureau of Economic Analysis (BEA), in 2016, the estimated value of the digital economy was US$ 1,302.2 billion, which was 82.2 percent larger than it was in 2005.

Asia Pacific is expected to exhibit maximum growth over the forecast period, owing to increasing knowledge of advanced technology and use of CAD and 3D animation in various industries. Rapid industrialization, increasing investments towards intelligent manufacturing, smart packaging, 3D printing, and outsourcing of 3D modelling services for architectural and industrial machine parts is expected to increase demand for CAD in emerging economies of the region. Moreover, a number of major automobile manufacturers such as Kia Motors, Hyundai, and Maruti Suzuki have their R&D facilities in India. These companies will deploy CAD software for designing new products and this is expected to aid in growth of the market in the region.

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Global Workstation Market: Taxonomy

Key players operating in the global workstation market include Hewlett-Packard Enterprises, Inc., Dell Inc., Lenovo Group Limited, Fujitsu Ltd., NEC Corporation, Samsung, Toshiba America Client Solutions, Inc., Acer, Inc., Microsoft Corporation, and Apple, Inc.

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