Press release
Online Education Market Emerging Trends and Prospects by leading Players, The Birla Institute of Technology and Science (BITS), Pilani, Think & Learn Private Limited, Symbiosis Centre for Distance Learning, Tamil Virtual Academy, Medvarsity Online Limited
Online education or e-learning refers to a learning system based primarily on formalised teaching with the help of electronic resources such as computers and internet services. Improvement in internet connectivity and digitization are facilitating the growth of the online education market in India. This type of education is delivered in various ways, which include online courses, massive open online courses (MOOCs), hybrid or blended courses and certification courses among others.
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Corporate tie-ups help in the co-creation of industry certified content, which has helped to increase the acceptance of online education among the target user base. Currently, students and professionals (especially IT) are the chief patrons taking up various online education courses. Improved internet connectivity and digital payment options, coupled with the introduction of new learning methodologies such as blended learning and flipped learning is driving the growth of the online education market in India.
Market segmentation
The online education market in India is segmented by category into primary and secondary supplemental education, test preparation, reskilling and online certifications, higher education, and language and casual learning. Test preparation market is expected to be the largest growing segment due to the increase in the number of students opting for competitive exams such as engineering medical exams, and also due to rise in the number of exams for working professionals such as bank probationary officer (PO), union public service commission (UPSC), common admission test (CAT) and graduate management admission test (GMAT) among others. It is segmented by type into vocational education, learning management system (LMS) and virtual schools.
Key growth factors
Lower infrastructure cost coupled with larger student base leverages economies of scale and lower cost. Online skill enhancement courses are far cheaper than offline alternatives, due to the availability of several free courses. (MOOCs) provide free online courses to different universities, such as Harvard University, Berkeley University of California, Boston University and so on, on key subjects such as computer science, data science, business and management, which are available for anyone to enrol themselves
Increase in disposable income is egging the young population to enhance their skills for higher growth. The young population with high aspirations but lower income is a good target market for online education. Further, the acceptability of online channels is also higher in the younger demographic
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Threats and key players
Familiarity with offline education system poses a major barrier for online education. Online education is still considered a second class citizen in the education system, and thus, its recognition is limited to institutions of service. Limited availability of internet in remote locations act as a barrier to growth
The Birla Institute of Technology and Science (BITS), Pilani, Think & Learn Private Limited, Symbiosis Centre for Distance Learning, Tamil Virtual Academy, Medvarsity Online Limited, Vedantu Innovations Private Limited, AEON Learning Private Limited, are some of the major players operating in the online education market in India
Table of Content
Chapter 1: Executive summary
Chapter 2: Socio-economic indicators
Chapter 3: Introduction
3.1. Online education market definition and structure
Chapter 4: Online education market in India - overview
4.1. Online education market size and growth forecast - value-wise
4.2. Online education market- user base and growth forecast
Chapter 5: Online education market in India - segmentation
5.1. Category-wise
5.1.1. Primary and secondary supplemental education market size and growth forecast - value-wise
5.1.2. Test preparation market size and growth forecast - value-wise
5.1.3. Reskilling and online certifications market size and growth forecast - value-wise
5.1.4. Higher education market size and growth forecast - value-wise
5.1.5. Language and casual learning market size and growth forecast - value- wise
5.1.6. Indian online education market - percentage split
5.2. Type-wise
Vocational education
Learning management system
Virtual schools
Chapter 6: Key growth drivers of the market
Chapter 7: Key deterrents to the growth of the market
......
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