KRAVE BRINGS ON THE BOLD WITH LAUNCH OF NEW CRACKED PEPPERCORN GOURMET BEEF CUTS

KRAVE, the company that reinvented the jerky category with its unexpectedly tender and exceptionally flavorful all-natural Gourmet Cuts, is getting ready to introduce the newest addition to its premium line of meaty snacks just in time for the New Year: KRAVE Cracked Peppercorn Gourmet Beef Cuts. A good source of protein packed in a conveniently resealable bag, these Gourmet Cuts will be available in convenience and grocery stores nationwide, as well as the company's e-commerce website and Amazon, starting mid-January.

Recognized across the country for introducing the protein-seeking public to unexpectedly bold flavors and a uniquely tender texture, KRAVE continues to bolster its core offerings with this latest addition. KRAVE Cracked Peppercorn Gourmet Beef Cuts balance satisfying meatiness with just the right amount of peppery punch for a flavorful combination that is sure to become an instant classic. Known for culinary-inspired combinations of elevated yet simple ingredients and a steadfast dedication to keeping things all-natural with no artificial ingredients and minimal processing, KRAVE provides consumers with the signature tender texture they have come to expect while continuing to enhance the lineup of exciting original flavors.

“Our Sea Salt Original Gourmet Beef Cuts are wildly popular among our fans, so we crafted KRAVE Cracked Peppercorn Gourmet Beef Cuts to be the perfect flavor companion for them,” said Mark Chu, Brand Manager of KRAVE. “Having the ability to listen to the people who love our products and cook up the new flavors they want is something that has been at KRAVE's core since its inception, and we never want to lose sight of that.”

KRAVE Cracked Peppercorn Gourmet Beef Cuts can be found online at www.KRAVEjerky.com, on Amazon.com and on the shelves of national retailers like CVS for an SRP of $5.99 per 2.7-ounce bag. For more information on KRAVE, visit www.KRAVEjerky.com.

###

About KRAVE Pure Foods, Inc.
Founded in 2009, KRAVE Pure Foods, Inc. is a leading producer of gourmet meat and poultry snacks. KRAVE represents a protein renaissance with its original KRAVE Gourmet Cuts made using high-quality ingredients and a proprietary process that produces a signature tender texture. Ranging from sweet and tangy to savory and spicy, each culinary-inspired KRAVE flavor profile appeals to everyday meatlovers and to the discerning palates of today's food-savvy gourmands. KRAVE is now part of The Hershey Company after its acquisition in 2015. For more information on KRAVE, please visit www.KRAVEjerky.com.

KRAVE Pure Foods, Inc.
500 West 5th Street Suite 900. Austin, TX 78701
Media Contact:
Katie Rubino / Konnect Agency
krave@konnectagency.com

This release was published on openPR.