The Indian energy drink market is expected to growing at a CAGR during the forecast period some of the key players in the market are PepsiCo, Hansel natural corp, Red Bull GmbH, The Coca-Cola Company.

The Indian energy drink market was valued at US$ XX Mn in 2017 and is expected to reach US$ XX Mn by 2022 growing at a CAGR of XX% during the forecast period. An energy drink is a type of beverage containing stimulant drugs (including caffeine) which boosts mental and physical performance for a set period. They may or may not be carbonated and many also contain sugar or other sweeteners, herbal extracts, taurine, and amino acids. There are many brands and varieties of energy drinks.

The end users are the general public, departmental stores, food centers, medical stores etc.
Market Dynamics:
The following factors are significant in deciding the fate of the market:
Market Drivers:
Growing cases of obesity and rise in health consciousness has led to a shift towards these low calorie energy drinks.
Sports person often consume these drinks to enhance their performance or as a part of their balanced diet.
These sugar free products are being increasingly popular within the diabetes patients.
Increasing disposable incomes and impulsive marketing trends is also a major driver for the market.

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Market Restraints:
Some of the ingredients have adverse health effects and might also cause addiction syndromes.

Market Opportunities:
Market opportunities primarily lie in introducing more flavours, widening the array of benefits and clever market tactics to increase the customer base through advertising and publicising the products.

Market Segmentation:
The market can be segmented into the following categories:
Based on type:
Isotonic
Hypertonic
Hypotonic
Based on ingredients:
Water
Additives
Sweeteners
Polysaccharides
Oligosaccharides
Flavors

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Geographic Analysis:
North America has the biggest market in this sector followed by the Asia Pacific. India is one of the leaders in the market in this region and is poised to grow at a healthy rate.

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides in-depth market segmentation that is derived from extensive product mapping exercises, macro-economic factors and other qualitative and quantitative insights. The impact of all such factors are delivered across multiple market segments and geographies.

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