New Marketing Strategy E-Book Covers Online and Offline Marketing Wisdom

Marketing Strategy is the most powerful key to business success - whether you operate locally or worldwide. This new e-book explains this powerful process and gives action steps you can turn into benefit in less than an hour's reading.

CHARLOTTE, NC (Feb. 2, 2007) - "Marketing Strategy: The Key To Success From Your Community To The Worldwide Web" is a new e-book written by marketing consultant E. W. "Buck" Lawrimore, president of Lawrimore Inc.

This book explains how to develop and use effective marketing strategy in the "physical world" as well as through powerful Internet marketing. Although its focus is business, the great majority of its information can be used by nonprofit and government organizations as well.

Contents include:
-The key to all effective strategy
-How to develop an effective marketing strategy
-How to analyze your organization's strengths to focus on your competitive advantages
-How to understand all the different groups of people and market forces that impact your success
-Identifying critical issues and using them to drive effective market research, whether your budget is large or small
-How to develop a defining vision and smart goals
-Various types of market research, and how to select the right one
-How to develop a winning marketing strategy
-How to determine the messages, media and branding statements to support your winning strategy
-Internet marketing strategy: what every manager must know
-How to use powerful free tools to help you sharpen your Internet marketing strategy

"Marketing strategy is where the rubber hits the road," Lawrimore said. "Many business and organization executives look at marketing as a support function, but done right, it is the key to the ever-increasing income, brand awareness and market share. Marketing is where the money comes from, and marketing strategy gets you there better than any other business discipline."

Lawrimore based the e-book on his 27 years as a marketing practitioner and consultant, working with hundreds of business, government and nonprofit organizations of all sizes. He has also studied, analyzed and field-tested the recommendations of more than 100 of the top business success and strategy books written in the past 20 years, most of which have included some aspect of marketing strategy.

"Marketing Strategy: The Key To Business Success From Your Community To The Worldwide Web," is available online at Lawrimore's website, http://www.lciweb.com/marketing-strategy.htm

Lawrimore Inc. is a strategic marketing and organization consulting firm based in Charlotte, NC. Agency president Buck Lawrimore has more than 30 years of experience in marketing, public relations and other forms of organizational communications. He and his company have won many regional and national awards.

Buck Lawrimore, President, Lawrimore Inc.
http://www.lciweb.com
1320 Fillmore Ave., Ste 312
Charlotte NC 28203
704-332-4344

This release was published on openPR.