Press release
SOCIAL MEDIA ICON JIFFPOM LAUNCHES JIFFPOM® CUTELIFE™ TOY LINE AT WALMART
LOS ANGELES, CA (JANUARY 22, 2019) – Jiffpom Cutelife, the brand-new toy line from viral sensation and most talked about dog in the world, Jiffpom, debuts its line of collectible figures and plush toys. The exclusive new line is now available at over 2,300 Walmart stores nationwide. Jiffpom Cutelife brings everyone’s favorite Social Star to life so kids everywhere can take him home for playtime!With over 30 million followers across social media platforms and three Guinness World Records, Jiffpom is the world’s most famous animal. This marks the brand’s first venture into the toy world with plans on expanding the product line later this year. Targeted to children ages 5 and up, the inaugural line of toys includes four different plushes and ten collectible figures.
Cuddly playtime has never been more adorable with the Jiffpom Cutelife Plush! The 10-inch Jiffpom Cutelife Plushes are huggable and soft to the touch. Offered in four delightful styles including All Star, Unicorn, Bunny, and Pajama Party, each Jiffpom Cutelife Plush comes with a unique outfit for the next big adventure.
The Jiffpom Cutelife Collectibles: Series One line of pint-sized figures offers a variety of ten adorable styles of Jiffpom including Cute Crush, Cutelife, Love School, Nitie Nite, Pool Party, Snow Bunny, Study Date, and Yum Party, all complete with themed clothing and mystery accessories. The Collectibles are accompanied with additional Jiffpom goodies including a sticker, trading cards, and temporary tattoo. Find the golden ticket enclosed with a code that unlocks exclusive content on www.jiffpom.com.
“We are so thrilled to introduce this exciting line of fun and super cute toys,” said Jamie Sikorski, Brandable VP of Toy Marketing. “The Jiffpom Cutelife line of toys allows fans of Jiffpom to bring cuteness on the go, wherever they go.”
The Jiffpom Cutelife Collectibles retail for $8.88 each and the Jiffpom Cutelife Plushes retail for $12.88 and are available for purchase exclusively at Walmart retail stores nationwide. For more information on Jiffpom Cutelife, please visit www.jiffpom.com.
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About Jiffpom Cutelife
With over 30 million followers across social media, Jiffpom is one of the most recognizable influencers of modern time. Launched in 2018 by the iconic Insta-famous dog Jiffpom, Jiffpom Cutelife is the newest line of fun and playful toys for cuteness on the go. Jiffpom Cutelife Collectibles and Plushes offer a variety of adorable Jiffpom styles so kids everywhere can take him home for playtime! For more information on Jiffpom Cutelife, please visit www.jiffpom.com.
About Brandable
Brandable is a next generation consumer products company that is reinvigorating tired product categories and building brands that appeal to Millennials and Gen Zs. As an incubator of sorts, Brandable’s nimbleness allows it to innovate and have products on shelves in a fraction of the time it takes for traditional CPG companies. It is focused on creating the best products possible—and ones that buyers have expressed urgent need for. Brandable is “the millennial P&G” as we create for Millennials, by Millennials. For more information on Brandable, please visit www.brandablela.com
Jiffpom Cutelife
888 S. Figueroa St
Suite 1000
Los Angeles, CA 90017
Erika Yanez
eyanez@startrco.com
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