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Customer Experience Management Market Offers Stable Growth by 2023 - Oracle Corporation, IBM, Adobe Systems, Verint Systems, SAP SE, Tech Mahindra, Zendesk
Customer Experience Management
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There are several drivers, restraints and opportunities shaping the future of the customer experience management market. Growing numbers of consumers and constant pressure faced by companies to sustain competition is responsible for driving this market. The market growth is also favored by the increase in the spending capacity of the companies. High cost and lack of awareness about the technology have hindered market growth to a larger extent. However, user relying on new digital channels at work or for personal activities is expected to create greater opportunities for the CEM market in the future.
The market is segmented in terms touchpoint, industry and geography. In terms of touchpoint, the market is segmented into web, mobile, contact center, social media and others. Industries such as healthcare, media and entertainment, retail, manufacturing and others would experience tremendous growth in the customer experience management market. Regions including North America, Europe, Asia Pacific and LAMEA are expected to witness rapid growth in the market.
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The leading manufacturers indulge in business strategies such as research & development, collaboration, acquisition & mergers and others. Some of the most prominent market players in this sector are Oracle Corporation, IBM, Adobe Systems, Verint Systems, SAP SE, Tech Mahindra, Zendesk, Satmetrix, ResponseTek, ClickTale, Kana and others.
CUSTOMER EXPERIENCE MANAGEMENT MARKET KEY SEGMENTS
Customer Experience Management Market - By Touchpoint
• Social Media
• Web
• Contact Center
Customer Experience Management Market - By Industry
• Healthcare
• Information Technologies
• Hospitality
• Automotive
Key Market Player
• Oracle Corporation
• IBM
• Adobe Systems
• Verint Systems
• SAP SE
• Tech Mahindra
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