Press release
Sophic grabs ‘The Long Tail’ by the horns
Sophic has been hired by the founders of uzed.com to design a complete brand identity for a new site that will radically leverage the ideas behind Chris Anderson’s Long Tail marketing theory. This theory has been largely popularized through wired.com and is now a popular book.“This idea has tangible potential to become a web 2.0 brand phenomenon,” said Steven Harrell, Sophic CEO. “To my knowledge, there is nobody else out there yet who is doing what these visionaries have in the works.”
The uzed.com team has been steadily building their online momentum through strategic back-end brick and mortar distribution systems. With a solid four year success history at uzed.com, they are positioned to take their online sales strategy to a whole new level.
“These guys have nailed The Long Tail principle,” said JR Harrell, Sophic COO. “Their idea will put a new twist on the long-standing tenets of Pareto distribution which is used in real-world situations every single day.”
The uzed.com C2B trailblazers already have over 250 member stores in their network that distribute music, videos and video games. The new venture will expand into the electronics market and other carefully targeted C2B markets.
Modern day Long Tail examples include Google, Netflix, ebay and iTunes.
tags: uzed, longtail
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Sophic
Denver, CO
JR Harrell
sales@sophicinc.com
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