Press release
Data Masking Market 2019 Global Key Players: IBM Corporation, Oracle Corporation, Innovative Routines International, Camouflage Software, Hewlett Packard Enterprise Company
The data masking market is having a great time as the demand for the sector is on the rise from the commercial industry. Data masking is a technology that provides security to essential, structured, and organized data by replicating them into a complex form. The non-threatening data finds its use later as a prototype for training and testing applications. The commercial sector is increasing the percolation of data masking industry by providing huge space for significant improvement. Data masking’s ability to protect personal identity and information is quite extensive which is perfectly suited to the commercial sector. The global data masking market can experience an impressive 12% CAGR during the forecast period (2017-2023), reveals Market Research Future (MRFR) in a much-detailed study. The report includes segmentations with in-depth analysis and factors that can impact the global market in the foreseeable future. Also, it includes competitive analysis and expert inputs for a comprehensive understanding of the future market.
Major influencers that can impact the Data Masking Market are the growing IT sector that is witnessing an infrastructural upheaval. At the same time, the surge in the expenditure for safety and security rising among the private sector companies to maintain confidentiality and retain customer base is providing sufficient thrust to the global data masking market. The growing integration of cloud technology across industries can also provide significant traction as many companies are using clouds for a better storage facility and simplified operational technique. Regulatory framework approvals are also providing much assistance to the global data masking market growth.
Despite its use, the data masking market can face some irritants in the form of difficulty in handling the technology. Lack of skilled officials to perform such stuff can also pull back the growth by a significant margin.
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Competitive Analysis:
Prominent players of the data masking market include Delphix Corp (U.S.), Compuware Corporation (U.S.), Innovative Routines International, Inc (U.S.), Oracle Corporation (U.S.), ARCAD Software (France), IBM Corporation (U.S.), Hewlett Packard Enterprise Company. (U.S.), Net 2000 Ltd. (U.S.), Informatica Corporation, (U.S.), Solix Technologies, Inc (U.S.), Ekobit d.o.o. (Croatia), Camouflage Software Inc. (Canada), and CA Technologies (U.S.).
In April 2018, Informatica announced the launching of their new data privacy and protection solution Secure@Source with Persistent and Dynamic Data Masking. The product would initiate data privacy and protection initiatives, and drive regulatory compliance to solidify customer trust.
Segmentation:
The global data masking market can be segmented by component, type, business function, deployment, organization size, and end-user.
• Based on the type, the data masking market can be segmented into static data masking and dynamic data masking.
• Component-wise, the data masking market includes software and services. Services can be segmented into professional and managed services.
• Deployment-wise, the data masking market can be segmented into on-premise and on-cloud.
• Based on the business function, the data masking market can be segmented into marketing & sales, finance, human resource, operations, legal, and others.
• Segmentation depending on the organization of the data masking market includes small & medium enterprise (SME) and large enterprises.
• Based on the end-users, the data masking market can be segmented into healthcare & life sciences, banking, financial services and insurance (BFSI), IT & telecommunications, retail & e-commerce, government & defense, media & entertainment, manufacturing, and others.
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Regional Analysis:
Geographically, the global data masking market can be segmented based on regions namely North America, Asia Pacific (APAC), Europe, and the Rest-of-the-World (RoW).
North America is currently dominating the data masking market, and the situation would remain the same in the coming years as well. It can be attributed to the better infrastructural facility and the growing adoption of cloud computing. In addition, the major marketing giants are based out of this region which is bound to promote the regional market to greater heights.
Furthermore, Europe can expect substantial growth due to the presence of several developed countries who are generating much of the demand for data masking in the region. Countries such as Germany, France, and the U.K are contributing considerably to the growth of the regional market. The growth can be attributed to the increased funding in the research and development sector.
The APAC market can become the fastest growing region during the forecast period. India, Japan, and China are countries with a tremendous prospect and are showing good integration of the technology for a regional market upliftment.
Target Audience:
• Research Firms.
• Government Agencies
• Data Masking Service Providers
• Associations, organizations, forums and alliances related to Data Masking
• Government bodies such as regulating authorities and policy makers
• Industry associations
• Market research and consulting firm
• Data masking application builders
• Independent Software Vendors (ISVs)
• Analytics consulting companies
Table of Contents
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Business Function
Continued…
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List of Tables
Table1 World Population by Major Regions (2017 To 2023)
Table2 Global Data Masking Market: By Region, 2017-2023
Table3 North America Data Masking Market: By Country, 2017-2023
Table4 Europe Data Masking Market: By Country, 2017-2023
Table5 Asia Pacific Data Masking Market: By Country, 2017-2023
Continued…….
List of Figures
Figure 1 Global Data Masking Market Segmentation
Figure 2 Forecast Methodology
Figure 3 Porter’s Five Forces Analysis of Global Data Masking Market
Figure 4 Value Chain of Global Data Masking Market
Figure 5 Share of Global Data Masking Market In 2017, By Country (In %)
Continued….
About Market Research Future:
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.
MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by Components, Application, Logistics and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.
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