Press release
Data Management Platform (DMP) Market 2019 Global Key Country Leaders: Oracle Corporation, Adobe Systems Inc, KBM Group LLC, Krux Digital Inc, SAP SE
The data management platform market is cementing its ground by backing up the everyday demand generated by the customer-centric service industry. Data management platform is a kind of data warehouse that collects data from sources like mobile apps, web, CRM, social network, and others to provide them to ad agencies, marketers and publishers. The system is used basically to differentiate customers and understand their backgrounds for a better understanding of the customer preferences. Later, this understanding can be implemented into the running campaigns, sometimes a more personalized one to promote products and monitor conversion rate. This can guarantee a better efficacy.
The global Data Management Platform Market can expect a 15% CAGR during the forecast period (2017-2023) to attain a market valuation of USD 3 billion by the end of 2023. Market Research Future (MRFR) in their exclusive report on the same market included segmental analysis and detailed analysis of the drivers that can significantly boost the market growth during the forecast period.
Among the several catalysts, the data management platform market is gaining traction from verticals across industries who are now hell-bent on knowing the consumer psyche to produce a more customized range of products to increase sale and reduce production cost. In addition, strategically-driven ads have a better conversion rate and the chance of customer retention. The platform provides services such as data collection, data classification, analysis, transfer, and scalability to reach out to a larger group at a time of their convenience to maximize profit.
Despite being such advanced technology, the data management platform can become a threat for the consumers as many have raised their voice against such practices. This can give rise to privacy infringement and initiate severe crisis later. However, companies are employing extensive plans to protect data from such breaches to protect their customer.
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Competitive Analysis:
The global data management platform (DMP) market has some of the prominent key players Turn Inc (U.S.), Neustar, Inc (U.S.), Adobe Systems Inc (U.S.), Krux Digital Inc (U.S.), Oracle Corporation (U.S.), KBM Group LLC (U.S.), Rocket Fuel, Inc (U.S.), SAP SE (Germany), SAS Institute (U.S.), Cloudera Inc (U.S.) Lotame Solutions Inc (U.S.), and Informatica (U.S.).
In July 2018, Qlik acquired Podium Data, a data management platform developer in a bid to better the portfolio and emerge as a complete big data system.
In November 2018, SAP SE took over Qualtrics International Inc. which can improve their market prospect. The company is planning to have a holistic solution for with a better customer retention strategy.
Segmental Analysis:
The segmentation of the data management platform can be done by data type, data source, and end-users.
• Based on the data type, the data management platform market can be segmented into first party, second party and third party data. First party data are more popular as they are sourced directly from the origin, due to that it holds the highest share in the current market.
• Based on the data source, the data management platform market can be segmented into web analytics tools, mobile web, mobile apps, CRM data, POS data, social networks, and others.
• Based on the end-users, the data management platform market includes ad agencies, marketers and publishers.
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Regional Analysis:
The market for data management platform is segmented under North America, Europe, Asia Pacific (APAC) and Rest-of-the-World (RoW).
North America, at present, is dominating the market by generating substantial revenue for the global market. The dominance can be attributed to the infrastructural superiority of the region and tendency to adopt the latest technology to simplify market. In addition, the e-commerce sector is having a great time in the region which is substantially boosting the data management platform.
The APAC market assumes the second lead with several economies from the region integrating the technology into their system for a better profit conversion rate. The rise of connected devices is also triggering the growth substantially.
Intended Audience:
• Retailers
• Research firms
• Software Developers
• IT enablers
• Database providers
• Cloud service providers
• Media agencies
• Advertising agencies
• Telecommunication companies
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Table of Content
1 Market Introduction
1.1 Introduction
1.2 Scope of Study
1.2.1 Research objective
1.2.2 Assumptions
1.2.3 Limitations
1.3 Market Structure
Continued…
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