15.29% CAGR growth by 2023 in Location Analytics Market| Key Players - CISCO SYSTEMS, INC., MICROSOFT CORPORATION, SAS INSTITUTE INC., ORACLE CORPORATION, SAP SE, IBM, amongst others

Market Analysis:

North America to Remain a Major Market
Real-time data analytics in defense technology paved the way for broader applications of location data across multiple industries, such as retail, BFSI, and healthcare, among others. Huge technology support and growing automation trends are driving the growth of location analytics in this region.

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Several businesses are using geographical information for analyzing, visualizing, and understanding the location-based information in making decisions related to the organization. Growth in the retail industry, growing use of GPS devices, and technological advancements in the field of GIS technology are driving the location analytics market. . Location analytics helps in contextualizing of location data so that meaningful insights could be drawn and strategies can be made, which can be used to gain a competitive edge over other market players. Leading organizations are using tools, such as pricing and assortment optimization, location analytics, and customer-driven marketing to achieve dramatic benefits. Retail Sector accounted for the largest share of the demand for the market.

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Market Segments:
Location Analytics Market is segmented by:
1. Location Positioning: Indoor Positioning, Outdoor Positioning
2. Deployment Model: On-premise Deployment Model, On-demand Deployment Model
3. Vertical: Retail, BFSI, Transportation & Logistics, Healthcare, Government & Defense, Utilities & Communication, Others
4. Component: Software, Services
5. Geography: North America, South America, Europe, Asia Pacific, Middle East & Africa

Key Developments in the Market
• January 2018 - Trimble partnered with CalAmp, where CalAmp technologies help to improve the response time tracking vehicle and equipment location.

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