Press release
Global Baby Care Product Market Analysis, 2017 – 2024 with key players, Abbott Nutrition, Kimberley Clark, Marks & Spencer, Nestle, Johnson & Johnson, and Dabur
Baby Care Product Market
Baby care products are used for baby hygiene under the age of three. The baby care products are non-irritating and mild. Baby care product includes skin care products and hair care products for baby.
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Increasing hygiene care for the baby is anticipated to enhance the growth of the global baby care product market over the forecast period. According to the World Health Organization (WHO), in 2015, around 5.9 million children below five years age died.
Hygiene issues such as infection among children and diarrhea are the major causes for high mortality rate among infants. Moreover, some awareness campaigns are conducted by the government to make people aware of baby health and hygiene. Campaigns such as diaper bank are conducted by some NGO’s to explain the significance and benefits of diaper use for babies. In addition, they are also promoting the use of environment-friendly diapers such as biodegradable diapers for total baby healthcare.
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Absorbent pants are also used for the baby, but these are not toiletries. A diaper is made up of three layers, topmost layer is an inner layer which is next to baby's skin and made up of soft material, the middle layer is made up of superabsorbent polymer (SAP), and the third layer is waterproof outer shell, consisting of an elastic band and polyethylene back sheets. The SAP is also called as the super absorption polymer.
The baby care product market is segmented on the basis of type and distribution channel. The type segment is classified as skin care, baby wipes, toiletries, nappy rash treatment, sun care, and hair care. Toiletries and nappy rash treatment emerged as the leading segments, owing to their use in preventing rashes and redness on the baby skin as well as the adverse effect of diarrhea on the baby skin. Biodegradable products are expected to accelerate the growth of baby care product market in the coming years. In addition, the rising awareness about the eco-friendly products among both the consumers and the manufacturers is likely to boost the product demand in the ensuing years.
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Asia Pacific is the fastest growing market with CAGR of 7% between 2018 and 2024. The Asia Pacific is the highest revenue generating region and is expected to retain its dominant position due to high product innovation & extensive use of baby care products in the region. In addition, growing product demand from the rapidly increasing working women population in countries such as China and India will further boost the growth of the regional market.
The key players in this industry are Abbott Nutrition, Kimberley Clark, Procter and Gamble, Marks & Spencer, Nestle, Johnson & Johnson, and Dabur among the others.
This report segments the baby care product market as follows:
Baby Care Product Market: Product Type Segment Analysis
Skin Care
Baby Wipes
Toiletries
Nappy Rash Treatment
Sun Care
Hair Care
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Baby Care Product Market: Distribution Type Segment Analysis
Online retailing
Supermarkets
Hypermarkets
Chemist and Pharmacy
Departmental Stores
Others
Baby care product Market: Regional Segment Analysis
North America
The U.S.
Europe
UK
France
Germany
Asia Pacific
China
Japan
India
Latin America
Brazil
The Middle East and Africa
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