Positioning Your Eggs in the Media's Baskets

On September 21, 2010 free publicity site founder Michelle Tennant Nicholson, hosted a PR Happy Hour entitled “Positioning Your Eggs in the Media's Baskets” featuring Bonnie Lowell, author of Maternally Speaking: I Gave Birth to Four Eggs! (One Scrambled, Fried, Over Easy & Sunny Side Up). During the call, Tennant and Lowell discussed Lowell’s platform and branding, providing valuable insight to authors, entrepreneurs, and small business owners on how to bring in more clients and build their business. Participants in the call learned:

• How to broaden their media outreach to place their eggs in several baskets;
• How to make their product, service or book newsworthy;
• How to use powerful PR language to position and add credibility to their platform;
• The best types of media venues;
• Publicity advice if their platform is not tip-based;
• And how to prepare for an interview.

“What I love about these PR Happy Hours,” Tennant says, “is that we can really get to the heart of the matter when it comes to areas or issues surrounding publicity and public relations that listeners may be having. I especially love the question and answer portion of the call.”

Tennant’s PR Happy Hours cover a wide array of PR topics, offering tips and guidance around writing a press release and where to distribute press releases, branding, media training, social media public relations, book marketing and more. Listeners can participate live by joining the free media leads service http://www.PitchRate.com as an expert or publicist, or listen to past recordings by visiting http://www.PitchRate.com/Whats_Up.

PitchRate.com is committed to making a difference for entrepreneurs, small business owners, authors, speakers, and other media experts looking for free publicity.

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This release was published on openPR.